Consultant Services

The vendor required to provide consultant services for include:
1. Leadership and vision
•    Serve as the office’s lead creative partner, shaping the administration's overarching visual and storytelling direction. 
•    Translate the office strategic priorities into clear, compelling visual frameworks that strengthen public understanding and trust.
•    Drive creative cohesion across all initiatives, ensuring that branding, storytelling, and daily execution ladder up to a unified vision. 
•    Serve as a thought partner to the senior director of digital, contributing creative strategy, narrative thinking, and ideas for high impact moments.
•    Identify opportunities to modernize how the city communicates while protecting institutional credibility, accessibility standards, and public transparency. 
•    Model creative leadership: inspire ideas, set the tone for visual excellence, and guide the design ecosystem without formal supervisory authority.
2. Brand and rebrand development
•    Continue building the office visual identity and brand system. 
•    Maintain consistency across platforms and ensure visual cohesion for all office content. 
•    Conduct and update the brand audit; identify gaps, redundancies, and modernization opportunities. 
•    Develop long-term creative approaches that evolve the brand over time.
3. Daily creative direction and execution
•    Support the day-to-day creative direction of social and digital content, ensuring materials reflect the office voice, priorities, and tone. 
•    Provide concepts, visual systems, and templates for recurring content across platforms. 
•    Create original graphic assets, visual treatments, and motion-friendly layouts as needed. 
•    Help the on-staff graphic designer with direction, feedback, and high-level ideation to improve speed and quality of visual output.
•    Elevate overall creative consistency, polish, and adherence to brand standards.
4. Storytelling and strategic support
•    Partner with the senior director of digital to shape narrative direction for key initiatives, milestones, and moments. 
•    Identify story opportunities, visual angles, and creative executions that make complex work more understandable to the public. 
•    Develop visual strategies that align with office bass’ priorities, values, and communications goals. 
•    ensure all visuals support clarity, accessibility, and high public service communication standards
5. Cross-department collaboration
•    Support collaboration with comms, legal, policy, field, and other departments for accuracy and approvals. 
•    Translate policy, program updates, and citywide initiatives into public-facing visual communications. 
•    Help maintain brand consistency across departments and partner agencies. 
•    Contribute creative perspective in cross-functional planning meetings when appropriate.
6. Reporting and documentation
•    Maintain organized brand materials, templates, and version histories. 
•    Produce quarterly summaries highlighting major updates, accomplishments, challenges, and next-step recommendations. 
•    Document visual guidelines and systems for internal use across the office and city teams.
- Budget: $126,000.00

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: January 06, 2026