Teachers Recruitment Marketing Campaign Service

The vendor is required to provide that teachers recruitment marketing campaign service for style guide, a marketing firm will have the talent, skills, and ability to create new, attention-grabbing advertising that informs the public of programs and initiatives that will improve the quality of work for educators and the quality of education for students.
-Services include:
•Promotion through social media: Music, audiobook, and professional training platforms. however, it is noted that Tiktok is not a viable platform for use in this campaign.
•Targeted marketing: social media, traditional advertising statewide, specifically targeted towards state blackbelt region, recruiting diverse populations.
•Work with agency communications staff to reach the goals of increased awareness and perception.
•Show evidence of a raised awareness concerning teacher recruitment and retention.
•Maintenance and delivering content for all social media accounts related to this promotion.
•Existing agency branding and adherence to the agency style guide name will be used in this marketing
campaign.
•The production of tangible marketing giveaways for recruitment purposes.
•Agency certification office recruiters to develop material for career fairs and other opportunities based on their experiences in the field as full-time recruiters.
•Responsible for providing updates on engagement and outreach efforts to potential candidates.
Contract Period/Term: 2 years