Destination Marketing Organization Services

The vendor is required to provide destination marketing organization services for advertising and promotion of tourism to develop and increase tourist attendance through the generation of publicity for the town.
- Budget and marketing plan approval:
• Ecotourism;
• Arts & culture;
• History;
• Wellness; and
• Recreation.
- Metrics and reporting:
- Visitor metrics
• Average spend per visitor.
• Number of visitors (total, by season, by demographic categories).
• Comparison of occupancy rates between island and comparable destinations.
• Comparison of average spend per visitor between island and comparable destinations.
-  Digital performance
• Website traffic and engagement metrics (e.g., unique visitors, time on site, bounce rate).
• Social media growth, engagement rates, and reach.
• Conversion rates for booking or other calls to action.
-  Economic impact
• Local business revenues from tourism.
• Tourism-related tax revenues.
- Media and brand awareness
• Earned media value and number of media placements.
• Sentiment and brand recognition surveys.
-  Seasonal impact
• Shoulder season bookings and visitor numbers.
• Peak season bookings and visitor numbers.
-  Stakeholder satisfaction
• Feedback from local businesses, residents, and industry stakeholders.
• Satisfaction ratings from visitor surveys.
- Other marketing services:
• Brand management strategies, including stakeholder collaboration and response to current events.
• Disaster communications and marketing plans for natural disasters.
- Contract Period/Term: 1 year