Marketing and Event Production Services

The vendor is required to provide comprehensive media, marketing, and event production services for the 2025 governor’s workforce development summit; the selected contractor will deliver:
• A creative marketing strategy that boosts awareness and engagement.
• Pre-event and on-site production management services for a seamless event experience.
• Virtual and in-person event integration, ensuring inclusivity and accessibility. - Kickoff Meeting: Within two days of contract execution, the contractor will conduct a meeting to:
• Establish project goals
• Define team roles and communication protocols.
• Set up a project management site (e.g. SharePoint, Trello) for seamless document sharing and updates.
• Deliver a Project Charter that includes milestones, timelines, and key success indicators. - Develop a detailed plan that includes:
• Targeted Metrics: Audience reach (social media impressions), engagement rates (click-through rates), and feedback surveys.
• Virtual Participation Plan: Strategies for virtual inclusivity, including online contests, live Q&A, and interactive polls.
- Media Placement Plan:
• Comprehensive Media Placement Strategy:
1. Include a mix of traditional (radio, TV, newspaper) and digital channels (social media, summit website, and app)
2. Leverage data-driven insights (e.g., audience media habit) to guide ad placement.
3. Innovative Content Formats: Podcasts, AR/VR walkthroughs, or influencer partnerships to capture diverse audience segments.
• Content Development and Outreach:
1. Develop engaging visuals and storytelling that celebrate local culture and community contributions.
2. Ensure accessibility and inclusivity:
                  ▪ Closed captioning for videos.
                  ▪ Alt text for images
                  ▪ Multilingual translations where applicable.
                  ▪ Highlight the event’s legacy and its role in transforming the Territory’s workforce.
- Event Production Management
- On-Site and Virtual Event Execution:
• Accessibility Plan:
1. Sign language interpreters for in-person sessions.
2.Captioning and transcription for virtual events.
• Environmental Sustainability Practices:
1. Digital handouts, LED lighting, and minimized plastic use.
2.Use immersive technology such as interactive displays or virtual booths to enhance participant engagement.
- Questions/Inquires Deadline: February 26, 2025