Public Relations Services

The vendor is required to provide public relations are an integral part of the annual marketing strategy employed by the agency to market our community globally as a destination of choice for domestic and international visitors seeking distinctive vacations, corporate meeting sites, wedding and social event locale and sporting event venues.
- Media pitching
• Nurture personal media relationships on behalf of the agency.
• Develop pitches specifically targeted to individual outlets and journalist by niche.
• Utilize statistics wherever possible to support trends.
• Position agency’s managers and directors as industry leaders for speaking engagements and editorial opportunities.
• Coordinate deskside briefings with national travel and tourism publications and news outlets.
• Develop high impact story ideas and articles.
• Assist with the coordination of press conferences and events as needed.
• Research editorial calendars for long-lead media placements and destination inclusion in key articles and industry roundups.
- Proactive campaigns that research and review public relations (PR) opportunities on national network, streaming, cable TV and syndicated shows and podcasts to promote the diverse offerings of state paradise coast.
• The agency will promote the destination’s offerings using the agency’s event calendar with a focus on seasonality, holidays and arts & culture events.
- The agency will assist the in-house agency PR staff with local and regional media relations support and planning as needed and escorting media familiarization trip participants while in the destination and in situations where the in-house PR team needs additional help to respond to media inquiries.
• Agency personnel will represent the agency at select tradeshows and conferences as directed by the assigned tourism division staff.
- Written materials
• The agency will craft press releases and media pitches, update and maintain the agency’s media kit, fact sheet and assist with the management of photography and video assets.
• No materials will be disseminated on behalf of the agency without prior written consent from the assigned tourism division staff.
• The agency will provide a 12-month timeline of activities in cooperation with the agency’s in-house public relations team.
• The agency will maintain a list of industry, travel and tourism awards and submit award applications to publications and industry organizations on behalf of the client.
- Communications:
• The agency will draft and distribute monthly communications on behalf of the agency including the coast lines partner newsletter with the assistance of the in-house agency staff.
• The agency will respond within a reasonable time to inquiries, refer coverage opportunities to the agency assigned tourism division staff, and give advice on industry trends and developments.
• The agency will coordinate media visits and familiarization trips to the destination.
• The agency will monitor media coverage generated by the agency and agency staff and provide a weekly synopsis of media coverage to the agency assigned tourism division staff.
- Social media, partner engagement, reputation management
• The agency will assist with integrated social media campaigns that build brand equity and credibility, engage customers, and drive visitation, track metrics and conversation trends.
• The agency will monitor the agency’s social media platforms, generate ideas for social media posts and share the agency’s content on appropriate social media sites
• The agency will assist with the solicitation and vetting of influencers and journalistic proposals and present a point of view recommendation to the agency marketing team.
• The agency will be an integral partner in the development of the agency’s annual marketing plan and attend/participate in all relevant marketing events and initiatives.
• The agency will coordinate seminars and webinars to benefit the county’s tourism partners.
• The agency will monitor coverage and online reviews, develop appropriate messaging for the online community.
• The agency will be proactive in the agency’ reputation management and will work with the agency to ensure that any information on public domain sites is correct, helping to implement any revisions if necessary.
- Crisis communications
• The agency will be an active partner in all emergency situations requiring crisis communications including media monitoring, contacts with collier tourism partners, and vet and/or contribute photos and videos from user generated content to support the crisis communications and recovery operations.
- Contract Period/Term: 2 years