Media Services

The vendor is required to provide a cost effective and efficient program for strategic media buying and strategy.
- the ideal media buying partner would satisfy the following criteria:
• Ability to maximize impact of a limited budget with competitive rate negotiation, creative packaging of buys, and added value as appropriate.
• Deep understanding of the local, regional, national and international media markets
• Comprehensive expertise in advertising media channels and tactics (paid social, display, paid search, audio, native content, etc.)
• Comprehensive expertise in developing strategic omnichannel media campaigns
• Purchasing strategy that balances consistency of presence, with frequency and reach of target audience and measurable results
• Established relationship with media that allows adjustment to scope of buys and scheduling as needed as well as the opportunity to review new opportunities
• Highly flexible and responsive account personnel who will work as a team with university communications and our advertising agency partners
• Understanding of higher education marketing and best practices both in state and nationally as well as understanding of scientific research and corresponding media verticals
• Experience working with large public research universities and/or nonprofits
• Access to consumer and media research and competitive spend reports to help inform
recommendations and guide audience targeting and strategy
• Experience in recommending implement tracking which determines post-campaign reporting
• Ability to report on an ongoing basis, utilize analytics to optimize campaigns and deliver post-campaign analytics to evaluate effectiveness of both placement and message
• Ability to create a persistent analytics dashboard for up-to-date on-demand review of campaign
performance preferred
• Ability to investigate media opportunities both independently and at direction of the university
• Ongoing review and assessment of scheduled buy and new buy opportunities
• Direct client access to comprehensive planning, buying and strategy team
• Deep integration with client strategy, purchasing and creative team
1. The main objectives of the messaging initiatives are:
• Increase awareness of city leadership in research and innovation; positioning city at the forefront of global advancements in these areas.
• Shift perception and elevate recognition of city prestige and distinction among high-level
leaders and influencers across multiple sectors, including leaders in higher education, community and
culture, business and industry, as well as the educated and civilly engaged general market with a focus on those with significant decision-making power and strategic influence.
• Increase public and legislative support of university priorities.
• Drive increased consideration and enrollment for city among the best and brightest prospective students and their influencers.
- Contract Period/Term: 3 years
- Questions/Inquires Deadline: March 25, 2025