A Public Relations and Communications Services

The vendor is required to provide comprehensive public relations and communications services, specifically focused on promoting the upcoming 2025-26 budget vote and related initiatives on Tuesday, May 20th. 2025
1. Proposition 1 promotion:
• Develop and execute a comprehensive communication strategy to promote proposition 1, the 2025-26 budget vote, scheduled for May 20th, 2025.
• This includes creating and disseminating informational materials to stakeholders, highlighting the key aspects of the budget, and addressing potential concerns.
2. Proposition 2 promotion:
• Bus replacement plan.
• Develop and execute a communication strategy to promote proposition 2, focusing on the purchase of standard gasoline and diesel school buses as part of the district's bus replacement plan.
• This should include clear articulation of the benefits and necessity of the plan
3. Proposition 3 promotion:
• Electric bus replacement plan.
• Develop and execute a communication strategy to promote proposition 3, focusing on the purchase of electric school buses as part of the district's bus replacement plan.
• This should include communicating the environmental and cost-saving benefits of electric buses.
4. Stakeholder relations:
• Interview a sample of stakeholders (e.g., parents, teachers, community members) to gather feedback on current issues and proposed initiatives, particularly related to the budget and bus replacement plans.
• Provide detailed reports of interview findings.
5. Budget vote FAQ page:
• Create and maintain a dedicated "budget vote frequently asked questions" page on the district website.
• Ensure the page is user-friendly, informative, and regularly updated with relevant information.
6. Promotional materials:
• Develop and produce a variety of promotional materials, including a budget vote newsletter, informational flyers, brochures, and engaging video content, to effectively communicate key messages to stakeholders
7. Social media management:
• Establish, manage, and maintain an active and engaging social media presence for the district's budget vote and related initiatives.
• This includes creating and posting content, responding to inquiries, and monitoring social media trends.
- Questions/Inquires Deadline: April 07, 2025