Public Relations Services

The Vendor is required to provide to engage a qualified public relations agency to increase awareness of the city area and influence perceptions as a global destination that offers a wide range of travel experiences through earned print and digital media coverage.
- Office is on the map already—media outlets, content creators, and travel bloggers mention this place every day.
- We need a public relations agency that can drive our voice and better direct how visitors learn and think about this place.
- Marketing directors within the office to coordinate the communications strategy and create cohesive messaging across all channels, including earned and owned (social, newsletters, blog posts) media.
- Strategic planning
• Develop a strategic communications plan to distribute stories that can hook the following visitor types and interests:
○ Visitors who don’t participate in outdoor recreation but want to see the national and state parks as part of a larger road trip
○ Beginner and intermediate adventure enthusiasts who are interested in trying outdoor experiences through guided trips
○ Experienced adventure enthusiasts (mountain bikers, off-roaders, rock climbers, white water rafters) who bring their own gear and know-how
○ Visitors interested in specific cultural experiences, such as entertainment, arts, and culture; community art and music events; and cultural history and educational trips (including the science of the state plateau desert and the history of agency as a mining/outlaw/cowboy/western film hub)
○ People interested in “adventure” elopements and weddings
• Establish measurable KPIS utilizing the county principles
○ Stay up to date with travel media trends and state travel sentiment
• Establish regular meetings with the agency
- Media relations
• Identify target publications and journalists to support the media strategy
○ Create and maintain strong relationships with publications and journalists
• Target media meetings
○ Agency will coordinate media appointments for the agency with journalists in at least two targeted markets or media outlets - Content creation and distribution
• Establish an editorial calendar
○ Coordinate and draft story pitches, keeping in mind the timelines of how and when our visitors plan trips, in collaboration with events or stories the agency would like to highlight
○ Write press releases and press materials related to timely events
○ Field and route media inquiries as required
• Collaborate content with current social media, newsletter, and ad distributions, ensuring that the office maintains a consistent voice and feel in its messaging
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: March 26, 2025