Public Relations Management Services

The vendor is required to provide a platform with functionality including media monitoring, social listening, public relations management, competitive analysis, crisis management, sentiment analysis, campaign tracking, reputation management, and market insights.
- Houston public library (HPL)
• Define project goals and objectives
• Approve project deliverables
• Provide access to necessary data and systems
• Review and provide feedback on progress
6. Resources needed
• Access to media databases and social media platforms
• Integration of HPL’s existing communication tools and systems
• Ongoing technical support and training services
7. Milestones
• M1: delivery of initial system design and inclusion of dashboards and widgets.
• M2: completion of user testing, including newsletter functionality and crisis management tools.
- Core functionality
1. Media monitoring
• Tracks news articles, blogs, press releases, and online publications for specific keywords, brands, or topics.
• Searches online news and social media sources, providing results with hyperlinks to original content.
2. Social listening
• Monitors social media platforms for conversations about the organization, products, or competitors.
• Provides audience sentiment analysis and trend insights.
3. Public relations management
• Manages press contacts and distributes press releases.
• Tracks performance of pr efforts, including media mentions and reach.
4. Competitive analysis
• Offers insights into competitors’ media presence and strategies.
• Enables benchmarking against industry trends.
5. Crisis management
• provides real-time alerts for significant mentions or negative sentiment.
• Helps respond promptly to potential crises.
6. Sentiment analysis
• Uses natural language processing (NLP) to assess article sentiment in selected languages.
7. Campaign tracking
• Measures the success of pr campaigns and content strategies.
8. Reputation management
• Monitors and responds to brand mentions in real time to protect public image.
9. Market insights
• Analyzes industry trends and consumer behavior.
- Platform features
1. Dashboards and widgets
• Customizable dashboards display analytics and search results.
• Includes widgets for:
o Potential reach
o Sentiment score
o Share of voice
o Advertising value equivalency
o Top languages, publishers, and locations
o World heat map, trending themes, content streams, and media exposure
2. Analytics and reporting
• Tools to measure media coverage and social media engagement impact.
• Generates custom reports to evaluate campaign success.
3. Alerts
• Real-time notifications for twitter influencers and top reach in news.
4. Mobile access
• App (iOS and android) for accessing saved searches and results.
- Enhanced tools
1. Newsletter functionality
• Design and send branded e-newsletters with search results or user-generated content.
2. Media relations platform
• Access media contacts in the country
• Research, organize, and manage media contacts and outreach.
• Proprietary media contact search with relevance rankings.
• Advanced search by journalist/publication name, location, beat, role, or channel.
3. Extras
• Tagging, translation, and distribution of search results.
- Benefits for HPL
1. Reputation management
• Protect public image by monitoring and responding to mentions in real time.
2. Crisis communication
• Stay updated on breaking news and public sentiment during crises.
3. Campaign tracking
• Evaluate the effectiveness of pr campaigns and strategies.
4. Market insights
• Gain deeper understanding of industry trends and consumer behavior.
- Questions/Inquires Deadline: April 08, 2025