Marketing Advertising and Public Relation Services

The vendor is required to provide to develop and maintain a list of prequalified prime vendors to provide comprehensive digital marketing, communications, and advertising support to the department’s various marketing, outreach, and education programs on an as/if needed basis.
- The frequency and scope of services will be determined according to department priorities, objectives, and resources at the time, but are not limited to the following:
• Market research: Provide research and analysis of the current market and provide any existing market research that would help department determine the most effective way to receive the most return on the state’s investment.
• Creative services: Provide design for productions of print, billboards, websites, social media postings, video production, audio production, and script writing for broadcast radio and television
commercials.
• Account management: Provide project management across multiple platforms, strategic
planning, consistent and clear communications, and marketing plan creation.
• Performance monitoring and reporting: Provide performance monitoring and provide at
a minimum monthly progress reporting.
• Advertising: Provide all approved advertising materials to media outlets or advertising
platforms in accordance with media deadlines and provide analysis on effectiveness.
• Search engine optimization: Vendor shall identify effective placement of advertising materials that will result in the desired outcomes.
• Media buying: Provide negotiation and placement of advertising in various media channels.
• Print production: Provide printing production for all communications like flyers, brochure’s, banners, etc.
• Copywriting and editing: Provide copywriting and editing services for all required marketing outreach materials.
• Data security and privacy: Provide data security and privacy measures on all marketing and advertising.