Advertising Marketing and Event Planning Services

The vendor is required to provide for the acquisition of advertising, marketing and event planning services.
1. Web-based, social and emerging media services
• Web-based
• Social media
• Any other emerging media platform
2. Creative services
• Art and graphic design
• Commercial photography
• Video production
3. Marketing services
• Marketing
• Advertising
• Public relations
• Media planning, buying and monitoring
4. Event planning and support services
• Event planning
• Event support
• Event catering
• Virtual events planning and support
• Audio/visual support/equipment rental/setup
5. Integrated marketing services
• Strategic planning assistance in establishing goals and strategies and help to structure on-going marketing programs;
• Production design services for several media formats including reviewing proofs and monitoring delivery;
• Creative development and production;
• Media planning, buying and monitoring;
• Translate advertising goals and strategies into effective media buys, which may include television, radio, newspaper, on-line and out-of-home advertising;
• Provide a regular schedule of media buys for approval by the hiring entity prior to any media buy actually occurring;
• Develop and implement a post media buy evaluation and reporting methodology in order to provide the hiring entity with the success level for each buy;
• Promotion development and implementation assistance;
• Campaign web-design;
• Direct marketing and social media marketing;
• Earned media, graphic design and copy editing;
• Development of marketing research and strategies;
• Situational analysis;
• Market summary and analysis of critical issues;
• Strengths, weaknesses, opportunities and threats (swot) analysis;
• Financial analysis including budgets and forecasts;
• Control mechanisms with implementation milestones, organization and contingency plans;
• Develop public service announcements;
• Coordinating, organizing, producing and executing events and functions;
o Securing services needed to conduct a campaign or convention type of event, such as photographers and videographers, audio and visual support, equipment rental and setup, decorating services and non-construction electrical services.
- Conference Date: June 02, 2025
- Questions/Inquires Deadline: June 12, 2025