Tourism Public Relations and Marketing Services

The Vendor is required to provide for a comprehensive, innovative, and strategic tourism public relations and marketing campaign that fully integrates consumer travel trade and media activities.
- The campaign shall create a responsible, accurate, and positive image of state, while effectively marketing and promoting the state as a premier travel destination in the target markets.
- Because research shows that domestic travel decisions are primarily consumer driven, Public Relations and Marketing efforts have principally focused on Media and consumer-direct marketing and promotion activities in the States.
- Public Relations and Marketing Requirements
• Generate maximum positive press coverage of the travel state product while expanding perceptions of the diverse travel experiences state offers visitors;
• Develop and implement a robust social media strategy that successfully promotes the travel state product.
• Conduct high-profile integrated consumer promotions;
• Lead efforts in promoting and marketing state as a premier travel destination to travel trade as directed;
• Create effective cooperative public relations and marketing programs that provide for maximum partner participation; and
• Generate measurable results from public relations and marketing efforts.
• Leading industry standard measures for traditional and digital media activities and placements including, but not limited to, advertising value equivalency;
• Leading industry standard measures for results of social media strategy and activities;
• Creative integrated consumer promotions which incorporate media, travel trade, and other appropriate partners to generate maximum consumer awareness of the travel state product;
• Successful completion of agreed upon marketing activities; and
• Generating and maintaining state travel packages in target markets.  - Media Relations
• Conducting public relations activities targeting key consumer and travel trade media in both traditional and non-traditional outlets to generate media placements of key messages that result in maximum positive publicity of state as a premier travel destination. 
• Providing market insight and guidance based on demonstrated facts and research to help grow awareness and visitation to state. 
• Concentrating public relations activities during key travel planning seasons that provide the greatest potential to enhance the effectiveness and extend the reach of the agency planned advertising activities.
- Social Media
• Develop and implement a strategic plan for all of the agency social media platforms to reach the Target Markets.
• Social media content calendars should be delivered at a cadence agreed upon by the agency.
• Ongoing social media activities shall include, but are not limited to, real-time community management, production and management of social media assets including photography and video, monthly and campaign-specific reporting, paid promotions, and additional program support as needed.
• Reporting should reflect leading industry standard measurements for all social media activity.
- Creative Services
• Responsible for coordinating the production of presentation, promotional, and collateral materials, including but not limited to: Press Releases, print and digital invitations, photographs, mats, videos, filming, editing, equipment rentals, display materials, brochures, trade and consumer show booths, and infographics, as required to meet the Contract performance requirements.
- Contract Period/Term: 1 year
- Pre-Bid Conference Date: June 4, 2025
- Questions/Inquires Deadline: June 06, 2025