Graduate Online Degree Program Marketing Enrollment and Retention Services

The Vendor is required to provide comprehensive services that include marketing, recruitment, enrollment management support, and student retention for agency existing and emerging online graduate programs.
- Provide strategic guidance, operational support, and performance-driven solutions to enhance the reach, impact, and success of agency online graduate portfolio.
- Additional programs are in various stages of development and review, including Accounting, Social Work, Nonprofit Leadership, Music and Entertainment Industries, and Science Communication.
- Services include:
• Analyze existing and proposed online graduate offerings;
• Identify programs with the highest enrollment potential at regional and national levels;
• Develop and execute a comprehensive marketing, recruitment, and enrollment strategy; and
• Provide ongoing support to promote student success and retention.   
• Conduct a substantive review of current and planned online graduate programs;
• Analyze publicly available data (e.g., IPEDS, labor market trends, competitor offerings) to assess program viability;
• Recommend and implement a targeted marketing and enrollment strategy informed by data and best practices;
• Provide marketing and recruitment services, including lead generation, lead nurturing, and funnel management;
• Support prospective students throughout the enrollment journey, from inquiry to matriculation; and
• Collaborate with agency admissions team, which will retain all application processing and decision making authority.
- Any technology platforms or services proposed by the vendor must integrate with agency existing infrastructure. This includes:
• Slate (CRM)
• Bright space (LMS)
• Ellucian Banner.
- Contract Period/Term: 4 years
- Questions/Inquires Deadline: July 9, 2025