Voter Education Program Services

The vendor is required to provide procure a voter education program that will assist the office in accomplishing its mission to provide secure, accessible, and convenient election services to all citizens statewide.
- Ensures compliance with any federal or state laws relating to elections.
- Otherwise facilitates the voting process.
- Costs not more than $200,000 per election cycle.
- The offeror will play an integral role in providing their subject matter expertise in marketing, advertising, production, and media buying.
- Recommendations regarding the development and execution of an overall voter education campaign that includes a significant role for guerilla marketing.
- Provide strategic and planning services to address the office
- Responsible for the actual execution of any materials (e.g. radio, television, social media, or print materials)
- Regard to commercials may be expected to be responsible for concept/theme, video production, and post-production.
- Voter education campaign should address include:
• Voter registration – inform eligible voters about how to register to vote in state elections and remind voters to update their voter registration if they have changed residence or mailing address, or name.
• Voting by mail and ballot arrival – inform voters about voting by mail and provide general reminders including how to properly mark, sign, and return their ballot. 
• Alert registered voters to expect the arrival of their mail ballots.
• Digital voter guide – drive voters to the digital voter guide to learn about the candidates and/or ballot questions.
• Ballot return and same-day registration – alert voters of the ballot return deadline and places of deposit. 
• Inform voters of same-day registration services at voter service centers.
• Voting accessibility – educate the special needs community about state accessible election services, including accessible electronic or in-person voting options.  - Advertisement planning and production
• Responsible for the planning and production, for television and radio advertising campaigns.
• Develop the creative concepts and scripts for a series of television and radio commercials in consultation with the state.
• Scout, select, and coordinate filming locations, in consultation with the state.
• Secure on-screen or voice over talent, in consultation with the state.
• Provide a professional crew to shoot the commercials.
• Provide all necessary equipment (e.g. film video cameras, professional lighting equipment,
• Professional audio equipment, professional quality makeup/wardrobe, and set logistics).
• Furnish file footage as necessary.
• Edit, finalize, and deliver final commercials to TV and/or radio stations.
- Outreach material development (education collateral)
• Voter registration application – the application used to register to vote and update a voter record.
• Absentee ballot application – the application used to request a ballot be sent to an alternative mailing Address.
• Outreach brochure – to provide comprehensive information about state elections and voting by mail. 
• The brochure is to be used for general outreach, including community event tabling and partner organization distribution efforts.
• Bulletin poster – to build election awareness and direct voters to online resources. 
• For use in public locations such as supermarkets, community associations, college campuses, community centers, state agencies, offices, and businesses.
• Educational videos – at least four video explainers for the following topics: (1) candidate filing; (2) voter registration; (3) voting by mail; and (4) counting center and election security.
• Newsletter layout and template – provide a branded template for the state to utilize for newsletters or email blasts to partner organizations and the public.
• Mail ballot insert – included in the mail ballot packet to provide voting instructions for the primary election.
• Print and digital voter guide – develop and publish a voter guide in print and digital format that includes candidate statements, candidate photos, and general voter information. 
• The offeror is responsible for the printing and delivery of the guide to the county elections divisions and all public libraries statewide.  - Event Marketing
• Maintain consistent branding for in-person events including, but not limited to, tabletop displays, promotional items, informational takeaways, or banners and tent design.
• Maintain consistent branding for virtual events including, but not limited to, virtual backgrounds and video banners.
• Identify community events for the state to conduct tabling outreach to promote voter registration and voter education. 
• Community events should target key audiences including persons with disabilities, the houseless, senior citizens, high school students, college students, military members, and limited English proficiency (LEP) communities. 
• Identify speaking engagements and presentations for the state to provide voter education. 
• Community events should target key audiences including persons with disabilities, the houseless, senior citizens, high school students, military members, and LEP communities.
• Coordinate statewide events in consultation with the state to celebrate national voter registration day, annually, and provide recommendations as it sees fit for additional standalone events.
• Generate interest in the state’s events through promotional channels including media releases and social media.  - Social media
• Maintain consistent branding across all social media accounts.
• Develop social media content strategy to increase awareness of important election dates, deadlines, and general election updates.
• Produce content including images, graphics, videos, and text for social media postings.
• Generate partnerships with social media influencers to share office content.
• Generate partnerships with social media influencers to produce original election content.
- Website branding
• The offeror will work with the state to execute website branding, as permissible within the state standard website template, including informational sliders.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: July 11, 2025