Exclusive Non Alcoholic Beverage Rights and Marketing Services

The Vendor is required to provide companies interested in entering into an exclusive non-alcoholic beverage pouring rights and marketing partnership contract.
- Special Events
1. Provide all necessary equipment and supplies for events including:
• Street style 150-gallon stock tank cooling units
• State tanker style cooling units
• Electric refrigerated cooling units
• Ice barrel/merchandiser style cooling units
• Double door merchandise coolers for each sales location
2. Provide all necessary service for events including:
• Delivery of product to each sales location on the festival grounds
• Removal of unsold product following each event
• Route truck/stock truck for storage of additional reserve product at each event
• Stock truck(s) to hold extra inventory to remain on site
• Product and pricing signage
• Product delivery to individual service locations
3. Ability to service events on weekends
4. All equipment sizes, quantities and length of usage to be negotiated per event
5. Delivery and pick-up locations and times to be negotiated per event
6. Billing and reporting:
• Provide refund for unused product
• Provide post-event usage reports.
- Sports
1. Provide all necessary equipment and supplies including:
• Use of one (1) mobile concession golf cart and one (1) mobile cargo golf cart to be provided to department, with a warranty included, to be used at Sports Park. Golf carts can be wrapped or branded.
2. Provide all necessary service including:
• All deliveries made weekly every Thursday
• Offering of one product that is non-carbonated and low calorie in vending machines, in addition to water
• Maximum 48 hour on-site response time to service calls
• Routine machine maintenance
3. Billing and reporting:
• Monthly reports that provide detail on total sales, sales by product, and sales by location for vending machines.
• Vending machine payments made quarterly to department
• Reporting structure for lost money in vending machines
• reporting structure on out-of-order machines and out-of-stock product
4. Pouring rights-the following are the vending areas included in the current pouring rights contract: delivery of product & servicing the machines located at all current indoor athletic complexes (1 soda & 1 area per site / 10 total)
• 5 athletic complexes
• Delivery of product & servicing 3 machines located within the secured concession stand areas within park.
• Any other temporary sites the sports requests the concessionaire to set-up.
5. Location not included for consideration (but could be added for 2027)
• Run soccer park (partially open by early 2026, fully operational by q4 2026)
6. Cases of water donated (annually) for a defined number of youth sporting events.
- Marketing partnership
1. City recreation and parks department is seeking a creative and innovative marketing partnership plan for a multi-year, department-wide beverage partnership.
2. Marketing opportunities will be relative to the amount of the beverage rights fee. 
• Below are some examples, but potential partners are encouraged to think beyond the traditional format. 
• Marketing opportunities are not limited to the list below. 
• A comprehensive and detailed listing of opportunities and partnerships will be developed in conjunction with the partner.
• Annual beverage rights fee
• In-kind donation of products
• Equipment and amenities (if applicable)
• Marketing plan to support department and the partnership
3. Potential opportunity examples:
• Pre-approved marketing campaigns/contests
• Department program promotion via in-store displays, bottles/cans, delivery vehicles, and/or cases
• Branded equipment to fulfill specific programmatic need
• Facility and on-site branded amenities (example: charging stations, scoreboards)
• Opportunity to introduce new products
• Product sampling at events: select tournaments, outdoor events, and/or golf programs
• Point of sales signage, banners, signs, digital signage, and/or scoreboards
• Advertisements and logo recognition
• Logo recognition and relevant brand messaging on department websites and emails to program participants and event attendees
• Brand recognition and pre-approved promotional messaging or content in social media
• Tournaments (shirt, trophies).
- Contract Period/Term: 5 years