Public Relations Services

The vendor is required to provide for public relations and communication consulting services related to ad hoc or periodic and on-demand support.
• Work with the district’s public information specialist, general manager, other designated staff, and board of directors to appropriately coordinate messaging for district initiatives. 
• Advise the district regarding best strategies for engaging residents and gauging public opinion. 
• Develop and execute upon approval crisis communication as necessary. 
• Develop and execute upon approval a communication strategy for primarily Spanish speakers. 
• Act as spokesperson for the district upon request. 
• Create proactive information and content to improve public awareness of specified district initiatives and when they are necessary. 
• Create new strategies for enhancing the district’s reach through traditional and nontraditional media and informational platforms. 
• prepare press releases, statements, announcements, and social media posts for special projects, crisis or Litigation communications, and governmental and intergovernmental advocacy upon request. 
• Write articles for various publications upon request. 
• Provide on-call public relations services for exigent and crisis situations. 
• Reach out to key stakeholders in the community for historical and technical content. 
• Provide an overview for evaluating the success of communications, including analytical tools or services used, and the type of information that will be reported back to the district as it relates to meeting district objectives. 
• Assist, coordinate, coach, and guide district officials and staff in disseminating information to the public to include speaking engagements, interviews with media, literature, and so forth. 
• Understand the digital divide of the community and provide an equal share in information dissemination through social and conventional media (e.g., static signage, notices, speaking engagements, robocalls, radio ads, press releases, etc.) 
• Define how analytics can be converted into insights and how the insights will help guide the district in making decisions on how we disseminate information in the future. 
• Provide guidance on cultural considerations for identified demographics as necessary. 
• Maintain internal procedures that ensure project budget control, prompt billing, and quality control, including but not limited to auditing invoices for accuracy. 
• Upon request, negotiate media rates, optimize potential advertising costs, monitor communication campaigns, and provide analytics and return on investment (ROI). 
• Prepare project cost schedules and worksheets for expenditures and obtain prior approval of all expenditures with regard to authorized advertising by submitting preproduction estimates. 
• Implement based upon the district’s notice to proceed approval. 
• **Upon request, assist the district in legislative efforts during the session and work with honorable state legislatures and state leaders on communicating the district’s water and administrative planning efforts. ** 
• **Be available for discussion on communication strategy or guidance when called upon, including nights and weekends if necessary. **