Media Services

The Vendor is required to provide comprehensive digital and print media, advertising, public relations, social media, and communications services.
- The annual media plan must include:
• Detailed strategies and anticipated media and advertising goals.
• Performance metrics detailing how these initiatives will be monitored and evaluated.
• Media and advertising recommendations for the tourism office should be considered on an annual basis.
• A media plan that includes a paid media mix to include but not limited to print, digital and online. 
• The agency will be expected to negotiate all paid media placements on behalf of county tourism.
• An annual calendar of all paid media advertising initiatives with estimated media placement costs and deployment dates.
• Organize and manage webDAM analytics management system and assets.
• Cover all purchases for paid search.
• Develop and execute email campaigns and cover all costs associated with the email campaign including all purchased contact lists. - Email newsletter campaign:
• The agency will be responsible for the development and distribution of seven (7) leisure-focused email newsletters annually.
• These newsletters will promote key leisure tourism initiatives, destination experiences, events, and seasonal content while also including a featured section dedicated to a sports tourism highlight
(e.g., upcoming tournaments, event recaps, venue spotlights, or team testimonials).
- The agency will be expected to:
• Provide full-service execution: content development, layout/design, list procurement/maintenance, campaign deployment, and analytics.
• Ensure mobile responsiveness, ADA compliance, and integration of UTM (urchin tracking module) tracking for performance monitoring.
• Align newsletter themes with seasonal promotions, marketing campaigns, and editorial calendars.
• Provide monthly analytics report: open rate, CTR, bounce rate, unsubscribe rate, engagement with sports section (clicks, impressions)
• Coordinate content approvals with county staff prior to deployment.
- Content refresh:
• The agency will be required to execute and manage (2) seasonal mini shoots (spring/summer & fall/winter)
• Each session to yield at a minimum: 100 edited photos, 20 short-form videos (ideal for paid ads and reels), and drone footage (as needed)
• Collaborate with staff to build an annual shot list for photos and videos.
1. Incorporate content refresh strategy to align with seasonal content calendars
- Website:
• Make requested website changes and updates provided by tourism staff within 24 business hours.
• Provide tourism staff with a monthly google analytics report (sessions, users, page views). 
• The agency will give designated tourism staff member(s) access to running reports and acquire digital analytics.
• Develop an annual website plan in an effort to constantly improve the website, increase traffic, search engine optimization campaign, and continue to enhance the interactive experience for the customer.
• Maintain website booking applications.
• County tourism staff shall receive a copy of all lists purchased utilized by the agency on behalf of county tourism.
• Conduct research regarding overall website performance for functionality, visitation, and lead generation in order to recommend and implement ongoing improvements and changes to the website.
• Provide sports tourism staff with a monthly google analytics report (sessions, users, page views). 
• The agency will give designated tourism staff member(s) access to run reports and acquire digital analytics.
• Develop an annual website plan in an effort to constantly improve the website, increase traffic, and continue to enhance the interactive experience for the customer.
• Maintain website booking applications.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: August 1, 2025