Digital Advertising Services

The vendor is required to provide digital advertising strategies, planning, and buying of digital media placements.
• Digital advertising (online, mobile, websites, emails, videos, etc.)
• Paid social media advertising
• Search engine optimization (SEO) and search engine marketing (SEM)
• PPC management (keyword search and display advertising campaigns)
• remarketing and retargeting campaigns
• Innovative media formats
• Other digital advertising venues based on market information
• Develop and design marketing landing pages as needed
• Integrate digital campaigns with agency CRM system
• recommendations to optimize inbound marketing efforts to boost lead generation, inquiries, and applications
• Email marketing recommendations.
- Responsibilities
a. The contractor shall be accountable for the following services: 
• Develop and provide digital advertising strategies 
• Business intelligence insights to fuel enrollment growth and revenue 
• Recommendations for digital media placement and buying 
• Data analysis: present analyses and evaluations for each campaign, including data analytics and recommendations to adjust campaigns for better performance. 
- This data should be provided regularly to make strategic decisions, including mid-campaign adjustments. 
- A dashboard software tool will allow the agency and agency access to real-time data. 
• Targeting digital media to reach specific prospective audiences 
• Interfacing with digital media vendors to provide and follow up on creative assets 
• Maintaining buys within budget limitations 
• Submitting invoices on time
• Providing schedules with due dates and specs for ads and creative assets 
• Presenting integrated cross-media, multi-campaign data and analysis for all placements regularly 
• Assigning a dedicated client manager for agency
• Campaign reports: comprehensive reports are due within two weeks after the end of each campaign is completed
• Ad hoc reports: additional reports as requested by agency for specific campaigns or initiatives.