Marketing Representation Services

The vendor is required to provide professional in-market marketing representation for the mid region.
- Develops and implements year-round, domestic, and selected international consumer and trade-based sales and marketing programs aimed at general consumers, meeting/event planners, sports organizers, film producers, journalists, travel industry representatives, and other target audiences to improve the overall economic footprint of tourism to the county.
- Direct sales
• Research and generate convention and hotel bookings to achieve the assigned sales goals for room nights, client contacts, sales leads, and outside sales calls.
• Develop and deliver written, computer generated, or personal bid presentations to board of directors, convention delegates, or site selection committees to present the county area as a meeting destination.
• Prospect for new business utilizing industry membership directories and trade show profiles.
• Organize promotional opportunities that foster awareness of the county area as a meeting destination.
• Coordinate and conduct VIP site inspections for visiting organizations showcasing hotels, facilities, attractions and community aspects of interest to the visiting delegate.
• Assist partner hotels, attractions and organizations with client visits, appointments, transportation and arrangements when they visit the region.
• Generate meeting leads that will benefit individual hotels in the county area.
- Planning and development
• participate in creating a budget and marketing plan for the region.
• Communicate and work closely with agency counterparts on action plans to promote the county area as a premiere meeting destination and to increase business to the community.
- Networking/communications
• Maintain a well-informed working knowledge of all hotels, attractions and services, both public and private available in the area; develop and maintain a close working relationship with personnel from each facility and act as a liaison between meeting planners and the hospitality community.
• Attend conferences, trade shows, and sales missions and networking meetings to promote convention business, which can also include pre-planning, target marketing, pre/post mailers and all booth arrangements for tradeshows as directed.
• Develop and maintain work related and social relationships with clients, potential clients and suppliers.
• Target existing and potential clients for key events, and other agency special events in the region. 
• Pitch meetings industry coverage/stories to meetings trade publications.
- Customer service
• Assist meeting planners with referrals to services manager, or other service providers.
• Respond, on a timely basis, to all inquiries for future business and encourage future convention business from community contacts.
• Maintain an awareness of competitors’ products, promotions and industry issues that influence sales by establishing a rapport with other agency divisions, members and related hospitality professional organizations in the community.
• Provide industry partners with the necessary information in a lead that will enable them to properly evaluate, and correctly bid for conventions, meetings or trade show business.
• Hand delivers bids to clients when necessary.
• Provide specified customer service functions as appropriate to the objectives and requirements of the individual position.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: August 1, 2025