Tourism Advertising and Marketing Services

The vendor is required to provide involve the management and execution of a comprehensive marketing strategy to be submitted to the city for approval.
• Create a year-long media schedule to advertise the city and its events, to potential visitors.
• Develop unique and creative strategies to market city to encourage overnight stays.
• Work with and involve local event makers in shoulder season marketing strategies.
• Position the city as the premiere tourist destination on the city peninsula.
• Work with a variety of media sources to increase the visitor count particularly during the shoulder and winter seasons.
• Work with city staff and the city’s lodging tax committee to maximize exposure to visitors at a reasonable cost.
• Work with and provide support for local tourism-related businesses.
• Work with the agency on joint peninsula-wide marketing efforts
• Work with local qualified professionals and businesses in the development of materials and strategies.
- Marketing
• Work with city area tourism interests to execute a consistent and cohesive brand. 
• Identify potential marketing needs of the city by analyzing available advertising media, including radio, podcasts, television, newspaper, magazine, billboard, online and digital, SEO, social media, etc., to determine suitable advertising media for the city. 
• Plan, create and prepare advertising or arrange for the planning, creating and preparing of advertising. • Dedicate budget for creative local business marketing assistance. 
• Negotiate and contract with the advertising media for space or time to obtain the most favorable terms and rates available. 
• Maintain website and digital presence of city tourism building upon existing media efforts. the proposal should address specific domain names that are available or indicate a partnership with an existing city domain for web presence. 
• Follow up on all services provided by media to evaluate and determine their compliance with contractual obligations. 
• Make timely payments to all persons or firms supplying goods or services in connection with the advertising program. 
• Identify a media relations plan to ensure city is well represented in media publications 
• Present a list of creative ideas and strategies for city tourism to city staff. 
• Provide the rationale, merit and costs of a customer satisfaction survey from visitors regarding the quality of experience in city. 
• This should be considered an optional service provided as part of any proposal. 
• Audit a recommended approach for crisis communications via social media.
- Reporting
• Document how marketing will result in increases in the number of people traveling to city for business or pleasure on a trip:
o Away from their place of residence or business and staying overnight in paid accommodations;
o To a place fifty miles or more one way from their place of residence or business for the day or staying overnight; or
o From another country or state outside of their place of residence or their business.
• Measure and report occupancy rates from city of hotels and lodging establishments.
• provide online analytics based on web related marketing efforts.
• Identify regional area percentage of visitation.
• Provide social media analytics based on marketing efforts.
- Budget: $175,000 to $250,000.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: July 27, 2025