Strategic Brand Management Services

The vendor is required to provide to secure strategic brand management partners to support the university brand collective in the refinement, alignment, and implementation of a comprehensive brand strategy.
- Provide expert consultation and execution in areas such as brand positioning, visual identity refinement, and brand governance
- Deliver a cohesive, research-informed brand platform that reflects the university’s distinct value, strengthens stakeholder engagement, and drives long-term strategic goals.
- Brand management and strategy
• Ongoing assessment of the existing brand identity and positioning.
• Continue development of cohesive brand strategy that aligns with university objectives, including vision, mission, and core values.
- Consulting services
• Provide ongoing brand consulting to refine strategies based on market trends and business performance.
• Train internal teams to effectively communicate and advocate for the brand.
- Digital design, development and consultation
• Collaborate with web redesign partners to create a user-friendly, visually appealing, and responsive website that aligns with the university’s brand platform
- Brand platform research
• Conduct thorough market research to identify trends, customer needs, and competitive landscape.
- Brand perception research and analysis
• Utilize insights to inform brand positioning and marketing strategies.
• Using constituent research to measure the value and strength of a brand based on four key dimensions:
1. Differentiation: how unique and distinct a brand is compared to competitors.
2. Relevance: how well a brand aligns with consumer needs and aspirations?
3. Esteem: how well a brand is respected and admired by consumers (often linked to perceived quality and popularity).
4. Knowledge: the level of consumer awareness and understanding of the brand.
- Brand campaign development and management
• Develop and implement branding campaigns that resonate with target audiences and enhance brand visibility.
• Monitor campaign performance and make data-driven adjustments as needed.
- Contract Period/Term: 1 year
- Non-Mandatory Pre-Bid Date: July 21, 2025
- Questions/Inquires Deadline: July 21, 2025