Media Buy Services

The Vendor is required to provide buy media to promote highway safety programs and will create a marketing plan.
- Assist the bureau in overall marketing and media strategic planning.
- Provide media buy services promoting bureau behavioral programs. 
- As part of these advertising campaigns, the agency will contract with a media buying agency to plan, negotiate, place, reconcile and report on advertising opportunities.
- This will include, but not is not limited to, the services to run already developed announcement ads for Radio, TV, and digital advertisement(s) as well as already developed print ads.
- Media Planning and Buying:
•    Generate a comprehensive, fully integrated media plan.
•    Monitor placement to ensure quality, accuracy and completion of all paid and unpaid media schedules.
•    Ongoing tracking by vendor of campaign results is required to show progress against goals.
•    Monitor the effectiveness of agency marketing, communication and advertising strategies by conducting appropriate research.
- Department in overall marketing and media strategic planning that identifies priorities, and short and long-term expectations for promoting traffic safety programs.
- Media Buys will include 30 second and 15 second run spots to include, but not limited to:
•    Television public service announcement(s)
•    Radio public service announcement(s)
•    Social media public service announcement(s)
•    Streaming sites
•    Online video (Announcement on websites)
•    Event signage.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: July 28, 2025