Marketing and Revenue Growth Strategy Services

The Vendor is required to provide marketing and revenue growth strategy services for include:
1. Parking services: 
•    Increase gross revenue by 25% in fy26 over the fy25 forecast gross revenue, in line with agency 25-26 budget target.
2. Events: 
•    Increase gross revenue 34% budget to budget (fy25 to fy26, and 4.2% forecast to budget).
3. PEAK beverage:
•    Support the vendor in meeting revenue targets established by their internal financial team. 
•    Achieve a 25% revenue increase over the five-year average gross revenue of the former tenant, company.
4. Food and beverage strategy: 
•    Develop a two-year, campus wide food and beverage marketing strategy in partnership with agency executive strategy team. 
5. Auraria early learning center (AELC): 
•    Increase application volume to achieve full enrollment for the 2025–2026 academic year.
- Responsibilities
1. Integrated marketing campaign development and execution
•    Design and implement a comprehensive, multi-channel marketing strategy including digital, print, PR, and alternative and new marketing tools. 
•    Launch targeted, measurable digital marketing campaigns tailored to specific revenue goals. 
•    Promote campus event space rental opportunities to local and regional vendors through both online and offline channels. 
•    Drive visibility of parking availability for major community and campus events via signage, social media, local media, and partner promotion.
2. Business to business engagement and community outreach 
•    Develop outreach plans to attract businesses and organizations to utilize campus spaces. 
•    Partner with local chambers, business associations, and k–12 systems to boost AELC enrollment. 
•    Facilitate connections between peak beverage’s quad side tavern and Denver-based hospitality groups, nonprofits, and institutions.
3. Social media, content and public relations strategy 
•    Increase visibility across key platforms (Instagram, Facebook, LinkedIn, X, etc.)
•    Execute paid social campaigns targeting metro parents, event planners, and commuting professionals and Denver attraction attendees. 
•    Generate branded content and engagement strategies aligned with campus goals.
4. Campus-wide food and beverage strategy
•    Collaboratively develop a comprehensive two-year marketing plan to support the food and beverage strategy in partnership with agency strategy and auxiliaries for food and beverage offerings across the campus. 
•    Recommend a phased marketing strategy in coordination with the introduction of a new vendor mix and openings on campus to reach multiple audiences – i.e., internal students and faculty, along with external Denver residents and visitors.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: July 28, 2025