Strategic Communications Services

The Vendor is required to provide for communications strategy, public opinion research, and media strategy services.
- This work will focus on strategy and messaging across platforms and audiences to increase transparency, connection, and public understanding. Supporting, developing, and implementing a strategic communications plan that complements the ongoing work of the division.
- This may include paid media, earned media, a communications audit, a message framework, community and stakeholder engagement, timeline, budget, and metrics. 
- Support the agency team to develop measurements of success for the communications plan and to develop an agency communications toolkit with key messages, graphics, and sample social media posts.
- Use of certain words such as free, universal, high-quality, and other wording and messages, as well as effective visuals and concepts
- Messages, common values and beliefs that resonate among taxpayers, families, providers, and the general public
- Build visibility and connection by elevating authentic stories, while honoring the dignity, complexity, and agency of families and educators.
- Cultivate family messengers so that families feel empowered, not exposed. 
- As trust deepens, produce high-quality visual storytelling-through photo and video-that will be used to highlight success stories, lift community voices, and demonstrate the impact of agency.
- Support the development of a thoughtful, values-aligned paid media strategy.
- Paid media strategies will include social platforms, community radio, print, and culturally specific outlets to:
•    Build trust in the program with stories that reflect the lived experiences of families and providers
•    Reach audiences with culturally relevant, multilingual content
•    Reinforce trust through consistent messaging
•    Build visibility and support among families, partners, and the broader community
- Budget: $250,000.

- Contract Period/Term: 1 year