Strategic Communications Marketing and Partnership Development Services

The vendor is required to provide strategic communications and marketing agency with a physical presence in state to support an integrated brand and reputation-building program.
- Marketing and communication continue to increase in terms of strategic importance, the university for our organizational strengths and opportunities and focus on inventorying and evaluating current institutional communication efforts; reviewing organizational structure and associated responsibilities; assessing current staffing levels and providing best practice recommendations to position these activities for maximum efficiency and effectiveness.
1. Brand identity and marketing strategy services
•    Conduct and refine a comprehensive brand identity study.
•    Develop and implement a marketing strategy to elevate university visibility among target audiences.
•    Creative development for print, digital, and video assets.
•    Media planning and buying, including traditional and digital media.
•    Media optimization, monitoring, and monthly reporting.
•    Video production services (with capped hard costs outlined in approved budgets).
2. Strategic communications
•    Message and narrative development
•    Media relations and public relations
•    Reputation management and crisis communications planning
3. Executive visibility and thought leadership
•    Secure speaking engagements and earned media
•    Develop executive content, bios, and ghostwritten op-eds
4. Digital and social media strategy
•    Content strategy and execution across university platforms
•    Multimedia content creation
•    Analytics and reporting
5. Partnership and donor engagement
•    Stakeholder mapping and segmentation
•    Tailored donor and partner communications
•    Support for campaign messaging and engagement strategies.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: July 31, 2025