Marketing and Recruitment Services

The vendor is required to provide marketing campaign for its online master of laws (LLM) program., and (2) to provide recruitment services for international students for the online LLM program.
- Marketing
•    Provide end-to-end international market research, market strategy, and market strategy execution.
•    Market research will include evidence-based analyses that identify target student populations by geographic area and professional profile; global industry professionals with content needs identified to the LLM; and labor market analysis trends indicative of future student demand.
•    Market strategy includes leveraging worldwide channels across print and digital including but not limited to google ads, SEO strategies (paid), meta, LinkedIn, and webinars and Facebook live events.
•    Paid and organic searches will extend beyond mainstream platforms to region-specific channels such as WhatsApp broadcasts, line, and X and twitter. 
•    Timed webinars, Facebook- or YouTube-live Q&A sessions, and alumni spotlights will provide interactive touchpoints across time zones.
•    Law values imaginative and polished creative pieces, including ads, video, and audio—as well as landing pages and microsites.
•    Provide a detailed marketing plan that includes a variety of digital marketing, strategically selected global employer and professional association partnerships.
•    Law school goals, the vendor's marketing plan will focus on marketing to highly qualified students from worldwide populations.
- Recruiting
•    Provide marketing services up to the point of lead capture.
•    The vendor recruitment services necessary to bring in highly qualified global LLM candidates on a rolling basis.
•    The vendor’s role is strictly to source, guide, and prepare candidates for review across all target regions.
•    Proposals regarding how to nurture leads cost effectively for this program, but our preference would be for the vendor to operate a fully staffed enrollment contact center that covers major time-zone blocks for at least twelve hours per weekday.
•    The center will integrate voice, CRM, chat, and knowledge-based platforms; maintain regional or toll-free numbers suitable for key markets; provide a technical help desk; and host program-specific landing pages—localized where necessary— through which prospects can request information.
•    We are particularly interested in proposals that incorporate the use of innovative technologies to recruit students, including the use of artificial intelligence (ai).
•    Responsible for maintaining multichannel, multicultural communication with prospective students through enrollment, guiding the prospective student through the process. 
•    Include email, phone, text, social media, traditional mail, etc. and messages will be linguistically accurate and culturally attuned.
- Resources
•    Timely access to both on-site and via virtual platforms spanning multiple time zones with faculty and other stakeholders whose expertise is essential for engaging overseas prospects
•    All relevant policies, standards and process documentation along with introductions to subject-matter experts across university system, including specialists in global compliance, international student services, visa regulations, and data-privacy law
•    The law school will also facilitate access to international partnership contracts, and existing global marketing collateral to accelerate campaign localization and effectiveness.
- Budget: $100,000-300,000 annually

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: August 1, 2025