Marketing Services

The vendor is required to provide ongoing marketing support to develop and implement system-wide strategies that increase attendance and engagement across its parks, facilities, programs, and signature events.
- This support may include recommendations for targeting specific demographics, identifying effective communication channels, and delivering creative solutions to drive measurable results.
- These services may include—but are not limited to— survey design and implementation, data analysis, focus groups, intercept interviews, and facilitation of community input sessions.
- Traditional marketing services, division is interested in firms that can provide public engagement and polling services to help inform strategic planning, assess public awareness and satisfaction, and guide messaging.
- The department is supported by an in-house marketing and communications team responsible for social media, website content, photography, email marketing, media relations, graphic design, video production, signage, and print collateral.
- Creating cohesive campaigns, collateral, and timelines to promote key services, largescale and signature special events, new initiatives, and system wide awareness.
- Assisting with the evaluation of campaign effectiveness using relevant metrics, including attendance, reach, engagement, and community sentiment.
- Ability to provide bilingual or multicultural marketing services.

- Contract Period/Term: 3 years
- Questions/Inquires Deadline: August 05, 2025