Public Relations Firm Services

The vendor is required to provide public relations agencies to develop and execute a comprehensive public relations strategy and carry out executive-level media and presentation training.
- An earned media strategy, strategic media placements, and presentation training for the next 12 months.
- The primary objectives of the public relations engagement are as follows:
•    Increase awareness of agency programs and impact primarily within state but also nationally and internationally
•    Position agency leadership and key staff as experts in regenerative medicine and therapy development through op-eds or other media opportunities
•    Increase public awareness of the value of government support for research
•    Increase awareness within state of the value agency provides the state 
•    Improve the ability of agency executives and key staff to represent the agency in high profile speaking opportunities and in presenting to the 35-member board
1. Media strategy development:
•    Develop a comprehensive earned media strategy aligned with agency goals and objectives, including a detailed timeline.
•    Identify target media outlets, with an emphasis on those covering current federal research funding changes or cell and gene therapy.
•    Identify and engage community newspapers and multilingual media outlets throughout state.
2. media outreach and placement:
•    Conduct proactive media outreach to secure coverage in relevant publications, podcasts, industry-specific media, and online platforms.
•    Pitch story ideas to journalists, editors, and influencers to maximize media coverage.
•    Identify opportunities for agency subject matter experts to provide commentary in media.
•    Identify opportunities for agency to participate in public service announcements.
•    Boost agency executive presence by identifying opportunities for thought leadership pieces and op-eds.
•    Assist in drafting and placing opinion pieces in relevant media outlets.
•    Monitor news relevant to agency, and provide a bi-weekly news summary. 
3. Communication training: 
•    Provide support and coaching for agency spokespeople in preparation for media interviews.
•    Provide support and coaching for agency executives in preparation for high profile speaking opportunities.
•    Support with message development for media interviews, major meetings, and high-profile speaking opportunities
•    Provide coaching for agency executives and key staff in preparation for speaking before a 35-member governing board (~six times per year).
- Budget: $100,000

- Contract Period/Term: 2 years