Digital Marketing and Media Partnership Services

The Vendor is required to provide a media partner to manage paid lead generation and application campaigns across our suite of four MBA program formats and test new institutional messaging across channels following a brand refresh in fall 2025.
- The market is increasingly fragmented, with shifting candidate preferences toward flexible learning modes, specialized degrees, and shorter programs.
- Broader forces including AI disruption, changing jobs & geopolitical landscapes, climate change, post-COVID impacts, and evolving Gen Z values are reshaping expectations for business education.
- Our media strategy must evolve to reflect this new reality, delivering more personalized and compelling content experiences across the entire funnel.
- As we enter our next phase of growth, we are evaluating agency partnerships to ensure we have the right engagements in place to ensure alignment with the future of digital advertising, creative strategy, and higher education recruitment.
- A dynamic and strategic paid media partner to manage cross-channel advertising campaigns for its MBA portfolio.

- Contract Period/Term: 1 year
- Pre-bid conference Date: August 7, 2025
- Questions/Inquires Deadline: August 6, 2025