Advertising at Bus Shelters and Bus Stops Services

The vendor is required to provide advertising at bus stops and bus shelters, that will generate revenue for the city through a profit-sharing arrangement.
- Advertising management services include the selling of ad space to local, regional, and national advertisers, as well as printing, transporting, and mounting advertisements
- Include the advertising operations, including sales, installation, and compliance, with the goal of maximizing advertising revenue while preserving the visual quality and functionality of the city’s transit-related street furniture.
1. Sales and marketing
•    Developing and executing a comprehensive marketing and sales strategy aimed at maximizing advertising revenue across bus stops and bus shelters throughout the city.
o    This strategy should be data-driven, scalable, and adaptable to changing market conditions. 
o    The vendor will proactively identify and pursue potential advertisers, targeting a diverse mix of local businesses, regional organizations, and national brands to ensure a broad and sustainable revenue base.
•    Produce professional marketing collateral, including media kits, rate cards, demographic data, and other promotional materials that clearly communicate the value of advertising in city transit network.
o    These materials should highlight audience reach, traffic counts, geographic advantages, and any value-added features such as digital displays or high-visibility locations.
•    The vendor will also be responsible for negotiating advertising contracts, finalizing agreements, and managing client relationships with a focus on transparency, customer service, and long-term retention.
2. Production and installation
•    The production and installation of all advertising materials, including but not limited to:
o    Vinyl posters,
o    Static displays, and
o    Digital signage where applicable.
o    All advertisements must be installed securely and in a manner that ensures high visual quality, consistency, and public safety.
•    The vendor must regularly inspect installations to maintain aesthetic standards and functionality across all sites. 
•    The vendor is required to promptly remove any expired, damaged, or noncompliant advertisements to prevent visual clutter and ensure compliance with city regulations.
3. Inventory and space management
•    Maintaining an up-to-date inventory of all available advertising locations associated with bus stops and bus shelters across the city.
o    This includes tracking occupancy, availability, and condition of each advertising unit to ensure optimal use of space.
•    Coordinate closely with the works agency to confirm space availability, accommodate changes to infrastructure, and align advertising placements with city planning initiatives. 
•    The vendor must manage and schedule advertisement rotations in accordance with contractual obligations, ensuring timely updates and minimizing gaps in ad coverage.
4. Repairs and installation
•    Provide as-needed repair services for shelters, advertisement panels, or display mechanisms that become damaged
•    The city for the installation of new shelters or other street furniture, including preparation of the site and ensuring readiness for installation
•    Shelters or furniture are designated for removal, the vendor will handle the full removal process and ensure the site is properly cleaned and restored. 
•    All costs related to the repair, removal, and installation of bus shelters and street furniture will be the responsibility of the city.
o    The city will review and approve cost of all as-needed work prior to vendor commencing work.
5. Digital asset management and operational tracking
•    Implement a comprehensive digital system to manage all aspects of operations.
o    This system must include the use of barcodes and scanners to uniquely identify and track each advertising location and asset across the city.
o    Each shelter or advertising unit should be labeled with a scannable barcode or QR code That links to a centralized management portal. 
o    the digital platform must support real-time tracking and documentation of advertising installations, maintenance activities, and ad rotation schedules. 
o    It should allow authorized personnel to log updates from the field, upload photos, verify completed tasks, and flag issues for repair or compliance review. 
o    The centralized portal should also serve as a reporting hub, housing:
1.    Sales data
2.    Occupancy metrics, 
3.    Maintenance logs, and 
4.    Financial records, enabling both the vendor and city staff to monitor performance, ensure compliance, and streamline communication.
•    This digital infrastructure is critical to maintaining a modern, responsive, and well documented advertising program that meets the operational and strategic goals of the city.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: August 12, 2025