The vendor is required to provide marketing and digital advertising support to:
• Establish a creative “brand awareness” campaign of and for the city of riverside.
• Communicate who we are, our assets and our goals to local, regional and national audiences as appropriate.
• Identify and deploy the right marketing tools to enhance awareness of the economic and cultural development of the city and to attract new residents and businesses to the community.
• Support economic development and tourism objectives.
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