Talk It Out Media Campaign Services

The vendor is required to provide talk it out media campaign services to serve as a communication hub in creating awareness programming elements designed to reduce underage drinking in state.
1. Paid media:
•    Traditional campaigns
•    PPC campaigns
•    Sponsorships
•    Influencers
•    Game of the week and NCHSAA
•    Social media advertising
•    Program management
2. Owned media:
•    Video production
•    Tv ad production and survey
•    Graphic design, collateral, premium, printing development
•    Website hosting and maintenance
•    Engagement campaign giveaways
•    E-marketing campaigns
•    Program management
3. Field marketing:
•    Six (6) field reps + ADCNC and EL FUTURO
•    Field program support
•    Miscellaneous, printing and premiums
4. Earned media (pr):
•    Thought leadership
•    Quarterly campaigns
•    Opportunistic pitches
5. Social-media:
•    Content calendars
•    Reputation management
•    Program management
6. Research and analytics:
•    Meetings, monitoring and reporting
•    Awareness survey
•    919 insights analytics program.

- Contract Period/Term: 1 year