Marketing and Public Relations Services

The vendor is required to provide marketing and public relations services that support the agency’s immediate communication needs and long-term goals.
•    Promote the organization through creative campaigns
•    Enhance brand visibility and trust in agency
•    Support outreach efforts to keep the public informed and involved
•    Deliver consistent, transparent communications
•    Track, measure, and optimize campaign impact
•    Enhance external communication efforts
•    Enhance understanding of brand perception and customer satisfaction
•    Earlier and ongoing detection of public sentiment shifts, emerging issues and crises
- Strategic and targeted marketing:
•    Campaign strategy development for service launches, capital projects, humanization, and other agency priorities. 
•    Creation of multi-phase campaign plans with defined goals, audience segments, message frameworks, timelines, and channel strategies. 
•    Content and creative production for use across digital (web, social, email), print, advertising, and transit-specific formats (vehicle wraps, shelter signage, etc.). 
•    Creation and promotion of stories highlighting agency riders, operators, and the agency’s broader community impact. 
•    Design of accessible campaign messaging in alignment with agency brand standards. 
•    Collaboration with internal teams to ensure campaign accuracy, relevance, and integration with agency work. 
•    Campaign performance monitoring, including data reporting, insight analysis, and optimization recommendations. 
•    Design and execute targeted marketing campaigns for key audiences, including riders and the agency community.
- Digital and social media marketing management:
•    Create ADA compliant content for agency website, social media, and newsletters
•    Develop SEO and SEM strategies to increase digital visibility
•    monitor engagement metrics and optimize accordingly
- Community engagement communications:
•    Develop and execute outreach strategies and presentations
•    Assist in the creation of presentations for public hearings, job fairs, trade shows, events, and stakeholder meetings
•    produce outreach materials including flyers, presentations, and signage
•    Solicit and incorporate community feedback on projects and services
•    Recommend outreach approaches for service adjustments or expansions
- Public relations
1. Crisis communications:
•    Crisis communications availability, including rapid response messaging for emergencies, service disruptions, or reputation-sensitive incidents 
•    Creation and maintenance of a crisis communications protocol, including workflows, stakeholder contacts, approval processes, and media response guidelines 
•    Drafting internal and external communications such as service alerts, press statements, executive remarks, and talking points during emergencies, service disruptions, and other time sensitive issues that could impact agency operations or reputation
2. Public relations:
•    Ongoing strategic counsel to agency leadership, particularly during incident response and public scrutiny.
•    Media outreach and coordination, including the drafting of press releases, coordination of interviews, and briefing materials 
•    Monitoring and analysis of public perception, with strategies for addressing identified concerns and recommendations for message adjustment as needed 
•    Experience with iap2 standards e.g., spectrum of public participation.
- Budget: $37.6 million

- Contract Period/Term: 2 years
- Pre-Proposal Meeting (Non-Mandatory) Date: August 29, 2025
- Questions/Inquires Deadline: September 12, 2025