Marketing Consultant Services

The vendor is required to provide marketing consultant services for include:
- Integrated, strategic marketing plan development
•    Marketing campaign development, management, and optimization
•    Digital marketing: email, social media and mobile marketing strategy development, implementation, and optimization
•    Online and traditional media planning, buying and optimization
•    Ethnic marketing and translation
•    Print and digital creative development, design and copywriting, and production
•    Market and customer research, segmentation study, online survey design, implementation, and reporting
•    Web, mobile app and video design and production
•    Photography, collateral production, printing, distribution, specialty printing and other promotional items as required
•    Onsite extension staff on an as needed basis
- Integrated, strategic marketing plan development
•    A comprehensive and overarching plan should be developed to serve as a blueprint for the contractual period. 
•    The plan should be well thought-out and positioned to guide all marketing efforts to be cohesive and effective in achieving the organizational goals.
- Marketing and digital marketing campaign development, management and optimization
•    Campaign goals development and effectiveness tracking
•    Identifying target audiences and providing insight to customer behavior
•    Developing key campaign messaging and potential offers for campaign success
•    Developing strategy for reaching and engaging target audiences
•    Developing mixed media campaign consisting of traditional and online media
- Email, social media and mobile marketing strategy development, implementation and optimization
•    Research, develop and propose new and innovative digital marketing strategies and tactics through email, social media, and mobile to help octa retain current customers and acquire new customers. 
•    Execute a successful agile marketing plan to improve performance and return on investment (ROI). 
•    Provide systematic solutions to implement, manage and optimize social media platforms as well as analytics to maximize public interaction and engagement.
- Online and traditional media planning, buying and optimization
•    Understand where the target audiences live online and offline, develop a flexible and high-quality media plan for each campaign to include targeting endemic and broad reach sites and media as well as niche media and sites with loyal and passionate followings to engage potential customers in a clutter-free, relevant environment. 
•    Online media buying and optimization systems and technology are also required to provide real-time analytics data for refining campaigns and discover insights to maximize ROI.
- Ethnic marketing and translation (Hispanic and Asian)
•    Research, develop and implement marketing programs targeting specific ethnic markets in orange county and surrounding communities. 
•    Develop media plans that address where ethnic target audiences live online and offline to meet ridership and sales goals. 
•    Provide translation services for target markets, to include Spanish, Chinese, Korean, Vietnamese, Tagalog and Farsi, as well as other languages per the request of octa.
- Print and digital creative development, design, copywriting and production
•    Create strategic and innovative design themes and messaging that resonates with campaign target audiences in both online and print formats. 
•    Be able to respond quickly to execute creative development through design, copywriting, and production in a timely manner to meet the project deadlines. 
•    Consultant shall have the ability to produce, deliver, or accept files from the following software:
o    Adobe creative cloud (including photoshop, illustrator, InDesign)
o    High resolution pdf
o    Microsoft office (word, excel, PowerPoint)
o    Ability for ftp electronic file transfer
- Market and customer research, segmentation study, online survey design, implementation and reporting
•    To assist marketing planning and strategy development, identified research needs to gain customer insights and market intelligent information through primary and secondary research and surveys. 
•    Use state-of-the-art techniques to design, implement and report appropriate study and survey as needed.
- Web and mobile design and development
•    To assist in web and mobile design and execution as necessary, consultant shall have proficiency with web and mobile design, development, testing and deployment. 
•    Consultant shall have experience developing in new CMS platform using asp.net 4.5 and higher. in addition, consultant shall have background in API development with Facebook, twitter, YouTube, google maps and Esri.
- Video production
•    Produce campaign videos for online and television viewing, to include treatments, script development, casting, filming (using professional equipment and postproduction), editing, sound mixing, musical scoring, and titling, as well as delivery of working files and full resolution final cuts. 
•    Post production should use final cut pro 7 or x. 
•    The use of other video editing software is acceptable.
- Photography
•    Provide original photography services to support approved marketing plans to showcase octa’s products and services in a favorable and imaginative way. 
•    Photography support should include selection and management of paid models, the ability to provide studio shots on seamless, interior building and train shots including people and location shots showcasing various trains. 
•    Trains will be static or moving.
- Budget: $175,000

- Contract Period/Term: 2 years
- Questions/Inquires Deadline: August 26, 2025