Strategic Enrollment Recruitment and Marketing Consulting Services

The vendor is required to provide strategic enrollment planning, multi-channel marketing and communications, customer relationship management (CRM) integration and data analytics, transfer and retention strategies, academic program alignment, and parent and community engagement.
1. Student recruitment planning
•    Developing recruitment plans tailored to traditional, adult, online, transfer students, and others
•    Identifying high-yield markets using historical data and predictive modeling
•    Designing outreach for underrepresented populations and key community groups
•    Coordinating school-based, campus-based, and virtual events to increase interest and applications
•    Aligning campaign targeting with market segmentation and demand forecasts (in coordination with discovery and marketing services)
2. Strategic discovery and data analysis
•    Analyzing demographic and market trends to forecast future enrollment demand
•    Evaluating the enrollment funnel (from inquiry through completion) to assess conversion and attrition
•    Modeling historical tuition and revenue across credit, non-credit, and dual enrollment programs
•    Assessing credit and non-credit alignment and identifying gaps in student pathways and possibly state standards
3. Marketing and communication
•    Executing digital advertising, email and SMS workflows, and geofencing and IP strategies
•    Conducting multilingual outreach, with emphasis on Spanish-speaking and underserved communities
•    Creating marketing assets (print, digital, video, landing pages) to support outreach efforts
•    Launching parent and guardian engagement campaigns and immersive storytelling (e.g., virtual tours) supporting lead acquisition through optimized forms, landing pages, and inquiry tracking tools
4. CRM, data integration, and predictive tools
•    Auditing current CRM communications and engagement workflows for effectiveness
•    Assessing CRM platforms and portals to support real-time data flow and integration
•    Applying behavioral segmentation and ai-based lead scoring to prioritize outreach
•    Tracking user behavior and web traffic to optimize targeting and retargeting
•    Creating dashboards and benchmarking tools to track performance and compare peer metrics
5. Academic alignment and student success strategy
•    Analyzing retention trends and supporting outreach to at-risk student populations
•    Optimizing transfer pathways, including articulation and credit evaluation
•    Identifying high-potential or underperforming programs for investment or redesign
•    Reviewing financial aid packaging strategies to improve yield and expand access
•    Engaging students and families who have withdrawn from the institution within the past 12–18 months to
•    Identify themes, reasons for departure, and areas for systemic improvement
•    Engaging current students through surveys, interviews, or focus groups to understand reasons for persistence or withdrawal and to identify specific institutional strengths and areas for improvement
6. Ongoing support and innovation delivery
•    Assigning a cross-functional account team (e.g., enrollment, analytics, creative, CRM)
•    Sharing regular updates on market trends, campaign practices, and emerging tools
•    Delivering training (virtually or in-person) for member staff and teams
•    Offering post-engagement consultation and refinement to ensure long-term success and measurable outcomes
•    Presenting findings and recommendations to member leadership, governing bodies, or community stakeholders, as requested.

- Contract Period/Term: 1 year
- Pre-Proposal Conference Date: September 11, 2025
- Questions/Inquires Deadline: September 18, 2025