Marketing and Advertising Services

The Vendor is required to provide to develop and enact creative marketing strategies, including media buys, to promote department programs and campaigns.
- Demonstrated ability and capacity to develop creative marketing campaigns that inspire action that achieves measurable results.
- Department will assign the placement of various media campaigns including television, radio, print, billboard, digital, transit, sponsorship, non-traditional media and other assets. 
- These campaigns may have a general demographic reach or a highly targeted effort to specific markets and demographics. 
- The Contractor will be responsible for fulfilling the following needs during each media campaign:
•    Pre-campaign preparation: including interviewing department team on needs.
•    Assist department with determining the campaign scope and target audiences.
•    Assist department with identifying state media options.
•    Assist department with researching the demographics of target audiences.
•    Identify potential media approaches to best reach target audiences with maximum 
•    Effectiveness, explaining any nuances to targeting approaches amongst different platforms.
•    Identify potential media outlets to best reach target audiences with maximum effectiveness.
•    Based on identified target audiences and media approaches, develop a detailed media plan for the campaign to include proposed dates, times, locations, media outlets and estimated gross media impressions. 
•    The department team is required to sign off on the plan.
•    Campaign execution
•    Recommend campaign-specific paid placements and/or additional placements. Recommendations will include cost, details, and desired impact.
•    Provide an estimate that includes exact dates of media runs as well as the deadline to submit final artwork to the contractor for distribution.
•    Upon department approval, the contractor will be responsible for and signatory to the media contracts.
•    Negotiate radio and television airtime for commercial-type announcements, publication space for print outlets and outdoor space, digital site placements, and any other media used for placements and promotional projects.
•    Distribute digital advertisement files to contracted media outlets.
•    During the campaign run, ensure all contracted placements complete their run by established deadlines.
- Post-campaign wrap-up:
•    After the campaign run, verify advertisement placements were fulfilled during the time and locations agreed upon with the media outlets.
•    After department approval, receive, verify and pay valid invoices for media buys. 
•    The contractor will be reimbursed by department after the invoices are verified as paid.
•    Provide analytics reports during campaign and upon closeout of the media event that would include details of expenditures. 
•    In the analytics reports, provide a summary of the estimated audiences reached by the campaign that includes impressions, reach and messaging content.
- Must provide post-campaign data and data analysis of each media campaign run.
- Must execute all aspects of the media campaign plan and monitor the campaign run.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: September 03, 2025