Media Buys and Public Relations Services

The Vendor is required to provide media planning and ad placement services for County campaigns across the following media channels:
•    Television (TV)
•    Radio
•    Newspaper
•    Magazine
•    Transit (e.g., bus exteriors/interiors)
•    Billboards
•    Social Media Platforms (e.g., Facebook, Instagram, YouTube)
•    Email Distribution Services
- Services shall be requested on an as-needed basis throughout the contract period for public relations and media purchasing for newspaper, television, digital and physical ads, radio, and internet to support Office projects and campaigns.
- The overarching goal of an outreach campaign would be to increase knowledge and awareness of resources and tools available related to emergency preparedness, evacuation information, situational awareness tools, and personal/family readiness.
- Provide the services described herein to accomplish the following goals:
•    Identify, evaluate, and secure viable and trusted physical and virtual media outlets, including but not limited to print, digital, web, social media, radio, and television to promote evacuation tips, home hardening, defensible space emergency preparedness, and tools for situational awareness.
•    Promote the county protect application, county brand, and county registration with virtual and print media platforms.
•    Promote the Hi-Lo evacuations audible warning with virtual and print media platforms.
•    Identify opportunities to increase print and virtual media engagement throughout the county including ethnic and diverse communities, rural communities, as well as the general population.
•    Promote and enable whole community disaster preparedness.
- Communications:
•    Available via email and/or phone Monday through Friday during normal business hours 8:00 am to 5:00 pm PST.
•    Provide help desk support during normal business hours utilizing phone and email. If the contractor shall be unavailable, contractor shall provide seventy-two (72) hours advance written notice and an alternative support contact.
•    Respond to emails and phone calls within forty-eight (48) hours.
•    Available within twenty-four (24) hours’ notice for emergency needs.
•    Communication methods shall primarily be via email, web conferencing, and phone. 
- Media Planning and Strategy
•    Media channels – (TV, radio, print, digital media, billboards, transit, etc.)
•    Media mix strategy - rationale for choosing specific channels or platforms based on audience and campaign goals.
•    Timing and flighting - Start and end dates, phases of the campaign (e.g., launch, sustain, rampdown), and frequency.
•    Placements & formats - Specific ad units (e.g., 30-sec TV spots, banner ads, Instagram Stories), sizes, and placements.
•    Budget allocation - Spend per channel, per platform, and per media outlet.
•    Vendors and Partners - Media agencies, ad networks, influencers, publishers, or platforms involved.
•    Key dates and milestones - Creative deadlines, launch dates, performance review checkpoints.
•    Performance Metrics & Key Performance Indicators (KPIs) - How success will be measured
•    (e.g., impressions, clicks, CTR, reach, conversions, brand lift).
•    Contingency plans.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: September 04, 2025