Advertising Services

The vendor is required to provide advertising services to support ongoing and future campaigns.
1. Media placement and buying
•    Traditional radio
•    Television (local and regional)
•    Streaming platforms (audio such as podcasts and Spotify, video such as Netflix and amazon)
•    Digital web advertising (google sponsored posts, geotargeting, etc.)
•    Bilingual and Spanish-language stations and outlets
•    Negotiating airtime, scheduling spots, and managing ad placement schedules
2. Campaign execution and support
•    Ability to work with multiple district departments with separate timelines and campaign objectives
•    Flexibility to run multiple campaigns simultaneously or at different times of the year
•    Capability to deliver rapid turnaround for time-sensitive campaigns
3. Reporting and analytics
•    Placement verification (proof of airing and streaming, play logs, schedules, etc.)
•    Audience reaches and impressions
•    Campaign performance summaries
•    Regular monthly and campaign-end reporting; with recommendations based on outcomes
4. Project-based work
•    Services will be requested on an as-needed basis; there is no guaranteed volume
•    The district will issue blanket purchase orders under the awarded contract(s)
•    Provide quotes for each project (advertising period) based on established contract rates
5. General requirements
•    Compliance with all applicable federal communications commission (FCC) and advertising standards
•    Ability to provide the district with final copies of all produced content (if content is vendor-produced)
•    Clear communication with district departments regarding timelines, deliverables, and approvals.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: September 18, 2025