Advertising Event Planning Marketing and Multimedia Services

The vendor is required to provide advertising event planning marketing and multimedia services for include:
1. Advertising services
•    Encompasses the strategy, development, placement, and management of advertising campaigns across media platforms (digital, print, radio, etc.), including media buying and performance optimization.
•    Develop a campaign strategy including creative concepts, value propositions, and key messaging. 
•    Produce collateral: print ads, digital banners, and social media assets.
2. Marketing services
•    Involves strategic planning and execution of initiatives that promote products, services, and programs. includes brand development, public outreach, digital campaigns, website management, and integrated communications. 
•    Brand identity: name, tagline, visual guidelines, messaging framework. 
•    Digital and print campaign planning: email, social media strategy, outreach materials. 
•    Digital and print campaign planning: email, social media strategy, outreach materials. 
•    Website management: content updates, landing pages, analytics reporting.
3. Multimedia services
•    Covers production and delivery of content across various formats—video, animation, audio, text, and graphics—to support digital communications, storytelling, and interactive engagement. 
•    Concept development: scriptwriting and creative treatments for multiple edits. 
•    Video production: filming on-campus interviews and b-roll. 
•    Additional formats: animated infographics, audio podcast episodes, social teasers.
4. Event services
•    Concept and promotion: theme, invitations, social media and event page. 
•    Venue organization: secure space, permitting, vendor coordination. 
•    On-site management: crowd flow, audio and lighting setup, sponsorship activation, photographer and videographer on-site. 
•    Post-event deliverables: deliver edited photos, social recap videos, audience surveys, and vendor reconciliation.

- Contract Period/Term: 3 years
- Questions/Inquires Deadline: October 06, 2025