Digital Marketing Services

The vendor is required to provide digital marketing campaign and a thoughtfully designed outdoor wayfinding signage system, we aim to:
•    Celebrate local identity by showcasing businesses, landmarks, and cultural assets 
•    Guide residents and visitors with clear, attractive signage that improves walkability and navigation
•    Support economic development by driving foot traffic to small businesses and community spaces
•    Foster civic pride through storytelling, design, and digital outreach that reflects college park’s unique character
- Project components
1. Outdoor wayfinding signage system
•    Site assessment: conduct a walk-through of the depot and surrounding areas to identify key navigation points for pedestrians, cyclists, and vehicles.
•    Design development:
o    Create signage that reflects the depot’s historic character and aligns with college park’s branding.
o    Include directional signs, entry markers, informational kiosks, and QR code integration for mobile navigation.
o    Ensure ADA compliance, high visibility, and weather-resistant materials.
•    Fabrication and installation:
o    Produce signage using durable materials suitable for outdoor use.
o    Install signage at approved locations with minimal disruption to public access.
2. Digital marketing campaign
•    Strategy and planning:
o    Develop a campaign to promote the train depot as a cultural and transportation hub.
o    Target local residents, tourists, and regional transit users.
•    Content creation:
o    Design branded digital assets including social media graphics, short promotional videos, and interactive maps.
o    Integrate QR codes on signage linking to depot info, events, and transit schedules.
•    Distribution and promotion:
o    Launch across city of digital platforms, including website, social media, and email newsletters.
o    Coordinate with local tourism boards and businesses for cross-promotion.
3. Community engagement
•    Host one public input session to gather feedback on signage design and placement.
•    Include community highlights in digital content to foster local pride and participation.

- Contract Period/Term: 1 year
- Non-Mandatory Pre-Bid Conference Date: October 03, 2025
- Questions/Inquires Deadline: October 10, 2025