Bus Advertising Services

The vendor is required to provide bus advertising services for selling the identified advertising space and will manage all contracts with advertisers and provide quarterly reports detailing the following:
•    All vehicle advertisement sales: client name, timeframe for installation, run dates for ad, gross sales amounts for each ad, and a description of the ad product or products to be installed; 
•    Provide the bus assignment to be used for the wrap within five (5) business days;
a. Bus exterior advertising
1. Exterior ad framing
•    Use “framing” to affix advertisements on the exterior of city owned and operated fixed route buses. 
•    All advertisements shall be affixed directly on the exterior of the bus.
2. Exterior ad placement
•    Due to the mix of fixed route buses, the placement and size must be approved by the city representative prior to placement of advertisement. 
•    All ads shall not cover the state of issued carrier identification number assigned to city. 
•    If the ad requires for the carrier identification number to be covered by the ad, vendor shall be responsible for the cost of material and labor to place the carrier identification number on top of the ad. 
•    Advertising material may not be placed on a bus’s exterior as follows:
o    Over the front, including the operator’s window; 
o    Over the roof of the bus; 
o    Cumulatively no more than twenty-five percent (25%) of the bus window areas may be covered by ads. 
o    Material covering windows shall be perforated to allow for passengers to see out of the bus; 
o    Over air and exhaust vent(s) along the sides of the bus. 
o    Air and exhaust vents at the rear of the bus may be covered if the material is cut so air can pass freely through the vents; 
o    Along the rear of the bus above the ventilation panel hinge line; 
o    Over the compartment access doors unless the material is cut to allow opening of such doors; 
o    Over side marker lights and directional turn signals unless the material is cut around the lighting; 
o    Over the rear bumper, license plate, bus numbers, disability logos, and lines logos unless new decals, which are of a design approved by the city representative, or his or her designee, and of a size that meets minimum department of motor vehicles regulations, are placed over the advertising material. 
o    Replacement decals for bus numbers must be a black reflective material; and 
o    Over informational or directional graphics and any other portion of a bus in a manner that interferes in the city representative’s sole determination, with the safe operation of the bus.
3. Exterior ad dimensions
•    In no case shall the dimensions of any exterior advertising material exceed dimensions that interfere with safe bus operation. 
•    The city representative shall be the sole judge of such matters of safety, convenience, appearance, and the number and location of non-permanent adhesive vinyl on any vehicle.
4. Street-side and curbside
•    Thirty (30) inches in height by one hundred twenty (120) to one hundred forty-four (144) inches in width, (king size ads).
5. Rear tail end
•    Twenty-one (21) inches in height by seventy (70) inches in width.
b. Bus interior advertising
•    Bus cards - interior ad space, or bus cards. 
•    Lines reserves the right to determine placement of this advertisement inside all buses.
•    Ceilings, backs, hand rails, and safety guards - advertisement may not obscure or in any way interfere with the visibility of pre-existing vehicle, safety, or boarding information.
•    Up to twice a month throughout the year, the vendor will also agree to install up to a maximum of eighteen (18) 28” x 11” interior information cards per bus, as supplied by lines and at no charge to lines.
c. Additional advertising displays
•    Digital bus interior advertising – digital displays inside buses
•    Bus stops – lines operate and maintains approximately 1,000 bus stops including shelters, double and single poles stop. 
•    The majority of these bus stops consist of pole with the bus sign at the top, where the metal pole is available for advertising purposes. 
•    Recommend traditional or new media advertising formats for partial or all of lines bus stops. 
•    Also recommend new technology partnerships such as cell data networks, wi-fi enabled networks, or beacon-enabled networks, with the goal of long-term revenue sharing for the agency.

- Contract Period/Term: 1 year
- Pre-Proposal Meeting Date: October 2, 2025
- Questions/Inquires Deadline: October 09, 2025