Digital Marketing Services

The Vendor is required to provide supplemental digital marketing services for the college.
- Advertising Services, Including, but not limited to:
•    Search engine marketing (SEM) of the college’s programs, primarily online degrees 
•    A LinkedIn campaign promoting the college’s Ph.D. program with majors. 
•    Supplemental promotions, as needed on various social media platforms, including but not limited to: Meta (Facebook + Instagram).
- Web-Related Services, If and as needed, including, but not limited to:
•    Web design assistance (Knowledge of Drupal and WordPress desired)
•    Brand strategy 
•    Content creation 
•    Other digital support
- Goals of the Advertising Services
•    The primary goal of all advertising will be to drive high-quality prospective students to the individual program’s web page or tailored landing page hosted on the college’s website to learn more about the program and fill out that page’s inquiry form
- Advertising services should provide, but not be limited to, the following results:
•    Increasing inquiries into promoted programs that eventually lead to more applications and thus enrollment increases as well 
•    Communicating the programs’ stellar academic reputation and career outcomes
•    Maintaining and improving recruitment of top talent from various industries and demographic backgrounds
•    Creating and developing new pipelines and marketing channels that will generate future high-quality applications to all promoted programs, including the college’s newest graduate offering: an online MBA with a major in Alternative Investments and Finance
- Any new advertising strategy should build upon previous vendor outcomes and complement University existing comprehensive digital marketing initiatives, which include organic and paid social media campaigns and email marketing efforts. 

- Contract Period/Term: 5 years
- Questions/Inquires Deadline: October 8, 2025