Media Marketing Services

The vendor is required to provide media marketing services with creative marketing strategies through both competitive negotiations and the best value with which a contract can be awarded.
- Marketing and communications firm to provide expert project management and effective creative for marketing, media advertising, digital strategies, public relations, coordination of events, training and other duties as needed.
- Requirement:
1. Marketing strategy: 
•    Define target audiences based upon agency data and current market trends and develop comprehensive plans to ensure that the target audiences are reached in the most cost-effective manner while maintaining the agency brand of a “premier customer service” agency. 
•    All marketing and public relations efforts related to specific campaigns where needed. 
2. Marketing research: 
•    Pre-and-post testing and evaluation of marketing campaigns, including their success or failure, impacts, cost, and effectiveness. 
•    Periodically report on current demographics and behaviors to determine the gaps and needs of the agency projects, target audiences, and past marketing and public awareness efforts. 
•    Includes market and customer surveys (printed and electronic) as well as focus group testing. 
3. Strategic planning: 
•    Implement each campaign in the most cost-effective manner and ensure all marketing and public relations efforts are coordinated to clearly identify goals, audiences and engagement strategies, meet deadlines, maintain the agency brand, and position the agency as a market leader. 
•    Prepare planning, media, costs and deliverables spreadsheets and calendars. 
•    For each campaign, at least three or more creative options should be presented to agency staff including a comprehensive social media engagement strategy. 
4. Social and digital media: 
•    Manage the digital content design and scheduling processes from concept through deployment for both new and existing campaigns. 
•    Optimize all content for online engagement and reach based on current best practices and the goal of the campaign. 
•    Promote consistent voice and brand portrayal across all digital media platforms including but not limited to social media, social media partner toolkits, display ads, radio (traditional and online), email and websites. 
•    Provide continual recommendations for changes to campaign goals, strategy, and creative based on continual analysis of the analytics. 
•    Investigate and recommend new media as appropriate to reach target audiences and deliver core messages. 
•    Develop, execute, and support mobile operating system app(s) for the agency. 
5. Creative: 
•    Creative should include but not be limited to design, layout and printing of both digital and physical marketing collateral, audio-visuals to include both live and produced video services, photography services to include both stock and event photography as needed and development and design of presentations. 
•    Develop both digital and physical marketing and communications concepts, promotional campaigns, logos, headlines, slogans, themes, exhibits, displays, brochures, newsletters and other collateral and specialty items with a demonstrated ability to foster measurable behavioral change modeling current best practices and market and campaign research. 
•    Design and update federal reports and other motor vehicle or highway-safety related documents, forms, manuals and materials. 
•    Develop and procure promotional items and give-a-ways.
•    Printing services are required for any agency materials.
6. Public relations services: 
•    Services should include but are not limited to the planning and implementation of innovative public relations campaigns and strategies, special events and community-based activities, campaign and program kickoff events, media events, writing services, news releases, news monitoring, promotional brochures and press kits. 
7. Media planning and placement:
•    Negotiate and purchase local, regional, and national media to enhance agency marketing efforts and maximize earned media opportunities. 
•    Manage and oversee ad creative, production, and placement. 
•    Monitor and report the success or failure of campaigns by preparing and submitting a final media report that details the marketing plan and the value-added media received. 
8. Non- english language strategic communications for creative development, production services, and public engagement: 
•    The office of communications must continue to actively reach Hispanic audiences concerning transportation issues and traffic safety issues such as seat belt and child safety seat use, as well as impaired driving. 
•    While the selected firm would primarily provide publications, advertising and outreach in Spanish, cases do arise requiring the development of materials in other languages or other minority audiences. 
•    These services require assistance from a public relations firm with understanding of diverse communities and cultures throughout the entire state. 
•    Deliver credible and persuasive messages to target diverse audiences and understand how concerns and priorities among ethnic communities may differ from those of the mainstream population. 
•    Sub-contract with a firm that can develop effective communications programs that apply different outreach strategies to reach individual ethnic populations with varying cultural, linguistic, socioeconomic, geographic and educational levels and needs. 
9. Budget status reports and stewardship reports: 
•    The consultant shall provide weekly project status reports to the project manager and monthly financial reports regarding each program account within 15 days of the close of the month. 
•    All reports shall include, but may not be limited to, description and status of projects, monthly accounting for amount committed, amount spent, remaining balance, minority utilization and summaries of uncommitted balances under contract. 
•    Problems, irregularities and late payments by either consultants or subcontractors or media shall be noted. 
•    The reports shall identify all projects. 
•    The consultant shall also recap reports to describe the efforts expended and results achieved for each paid media campaign.

- Contract Period/Term: 1 year
- Pre-Proposal Conference Date: October 8, 2025
- Questions/Inquires Deadline: October 16, 2025