Digital Agency Support Services

The vendor is required to provide digital agency that can support the optimization and improvement of the college digital experience.
- We are evolving from our existing institutional website into a storytelling, conversion-focused, AI-integrated platform that:
•    Recruits prospective students with clarity and confidence 
•    Engages state business and industry to support workforce needs 
•    Advances college brand as a thought-leader and solution provider in workforce 
•    Creates a cohesive customer experience with seamless integrations 
•    Utilizes scalable CMS infrastructure 
•    Supports multiple websites and unique sub-brands within a unified architecture
- This may include, but is not limited to:
•    Website and content audits
•    User journey mapping and conversion analysis
•    SEO and accessibility enhancements
•    Design and development improvements
•    System performance and scalability assessments
- We are not prescribing specific solutions; instead, we are seeking a partner who brings expertise, insight, and independent recommendations.
- Objectives to support
•    Storytelling framework - elevate how college tells its story across the site, aligning brand, mission, and stakeholder outcomes through impactful storytelling.
•    Increase conversions - drive growth in page performance, applications, completions, and visit requests. 
•    AI-first experience - AI should be a center piece of the website experience. 
•    It should integrate chat, search and dedicated AI agents across the site. 
•    Structural changes - improve clarity for navigation and customer journeys. 
•    Create scalable modular templates that enhance the experience across the site. 
•    Drive infrastructure changes to modernize and optimize. 
•    Multi-site capability - bring a strategic, system-wide view to the use and integration of multi-sites, landing pages, etc. 
•    Proactive ongoing strategic partnership - bring ideas to the table. 
•    Partner with us to identify areas of need and accelerate innovation.

- Contract Period/Term: 1 year