Ballot Measure Polling and Public Outreach Consulting Services

The vendor is required to provide ballot measure polling and public outreach consulting services for include:
1. Feasibility assessment and messaging:
•    Review of past ballot measure data and polls, current and historical city policy documents and video recordings of relevant city council and measure g meetings and discussions to understand the issues under consideration;
•    Develop education and information, and assist city staff with informational messaging needs related to the ballot measures extension consistent with the city’s communication strategy 
•    Provide for the translation of materials into Spanish; 
•    Design, conduct and analyze polling (spring 2026) of voters in city to assess the feasibility of a ballot measure; 
•    Analyze past election results in the city and region to understand voter turnout trends and other relevant voting patterns; 
•    Research other local, regional and state ballot measures that may be heading to an upcoming ballot that could compete with city’s ballot measure(s); 
•    Make specific recommendations regarding a ballot measure that best reflects the priorities of city residents, and provide other important ballot measure features; and 
•    Prepare and make recommendations regarding press-releases and other project-related city communications.
2. Ballot measure development:
•    Work with legal counsel and city staff to develop the polling survey questionnaire; 
•    Work with legal counsel and key city staff to develop or update the 75-word ballot question as needed; 
•    Work with the city clerk’s office to make sure all steps are taken to have measure placed on the November 2026 ballot; 
•    Work with staff and legal counsel to develop and refine the full text of the ballot measure and other materials that will appear in the ballot and voter guide mailed to all voters; 
•    Present recommendations, documents and resolutions to the city council and the measure g oversight committee; and 
•    Develop a recommended timeline and calendar from contract start date through November 2026.
3. Public information to raise awareness and educate and inform of the potential ballot measure:
•    Develop informational messaging and fact sheets; 
•    Provide talking points, frequently asked questions, and messaging for staff; 
•    Provide content related to proposed ballot measure to be added to city’s website, used in social media, included in email updates and added to newsletters within the parameters of the law; 
•    Prepare PowerPoint presentations for public and community meetings; 
•    Write, design, and produce mailings and advertising to inform residents;
•    Develop plans to inform internal stakeholder groups, including commissions, staff, employee groups, and others; and 
•    Develop plans to inform external stakeholder groups including elected leaders, business leaders, ethnic community leaders, faith community leaders, neighborhood groups and others.
- Budget: $1.8 million

- Contract Period/Term: 2 years
- Questions/Inquires Deadline: October 10, 2025