Marketing Public Relations and Creative Design Services

The Vendor is required to provide flexible solutions and alternatives in handling various countywide media and public relation campaigns on an as needed basis.
- Require the design of an advertising and media campaign to include planning, design, and placement of advertising in recommended venues and the design of various brochures and services.
- The overall goals of the various County agencies in their Public Relations and Marketing campaigns shall:
o    Provide necessary and useful information to customers and potential customer to enable easier use and understanding of county services.
o    Develop and implement programs and initiatives that will encourage and increase the use of county services, especially those that are underutilized.
o    Promote a positive image of the agency and its services.
o    Promote the benefits of the programs to users and non-users of services.
o    Analyze and document successes as they relate to the intended goals.
- Services required with input from the using agency, will include but not be limited to, providing consulting and/or management for multi-media public relations and marketing campaigns that include, but not limited to:
•    Development of multi-media campaigns: planning, identify goals, establish key statements, and determine tactics and timeliness, communications planning, public relations planning, summarization of assessments and management of the same.
•    Market analysis-showing demonstrated understanding of project related marketing issues.
•    Multi-media advertisement placement and/or outreach through various media avenues (television, radio, billboards, posters, outdoor and bus signage, press releases, copy writing, photography and design of brochures / flyers, other promotional materials, etc.). This will include multi-cultural media avenues and will include translating brochures and other print media in required number of languages. 
•    The county has several contracts in place for language translation. The awarded vendor shall contact the purchasing department prior to performing any translations being requested. It will be determined at time of request whether to proceed with awarded vendor or another county contract. The county also has a contract to supply and install vinyl signs on county owned buses, if needed.
•    Multi-phase, countywide campaigns including the writing, designing, illustrating of marketing material and advertisement, ordering space, time or other advertising means and endeavors while securing the most advantageous rates available.
•    Detailed media placement reports.
•    Incorporation of appropriate logos, tag lines, etc. Into all campaign materials. 
•    The county has many logos and campaign materials which have already been developed which will need to be incorporated into future campaigns.
•    Countywide media coverage.
•    Effectiveness measures / outcome studies
•    Work under short timeframes
•    Specific strategies for reaching target populations (cultural inclusiveness).
•    Specific strategies that demonstrate an understanding of the standard marketing models.
•    Target messages to various segments of society.
•    Justifications for all marketing and media strategies recommended per campaign.
•    Management of funds / budget.
•    Demonstrated ability to work with significant time constraints.
•    Sufficient resources to conduct services
•    Reporting - summary reporting, effectiveness reporting, recommendations, results reporting, analysis and survey reporting, etc.
- Responsible for, but not limited to:
•    Theme development
•    Marketing direction
•    Creative concepts
•    Copyrighting
•    Design
•    Art direction
•    Photography
•    Illustration
•    Digital production
•    Provide camera ready artwork in a universal, user friendly format
•    Conduct / Provide analysis and reports of successfully attaining the intended goals, and if not identify and make recommendation of findings.
- Creative and graphic facilities and staffing available for layout of newspaper and magazine advertisement, posters, brochures, etc.
- Word processing and desktop publishing equipment, basic software packages, and computer hardware utilized.
- Creative writing resources for the development and complete preparation of printed matter related to newspaper and magazine articles, brochures, etc.
- Provide comprehensive services in support of student recruitment, enrollment management, and institutional branding.
- The selected firms will be expected to deliver flexible, creative, and data-informed solutions that address the diverse audiences served by the College, including:
•    Traditional students (high school graduates considering community college).
•    Adult and non-traditional learners (including workforce development students).
•    Parents and influencers who play a role in student decision-making.
•    Prospects across the tri-state area (counties).
- The services anticipated include, but are not limited to:
•    Digital and social media marketing
o    Design, execution, and management of digital advertising campaigns across platforms such as Facebook, Instagram, google ads, snapchat, and emerging channels.
o    Creation of landing pages and lead capture forms to track and optimize conversions.
o    Retargeting and lookalike audience development.
o    Regular reporting, analytics, and optimization to ensure cost-effective outcomes.
•    Graphic design and creative services
o    Development of high-quality creative materials for both digital and print media.
o    Brand-aligned messaging, imagery, and campaign themes targeted to specific student segments.
•    Print and direct mail services
o    Design and production of print materials (e.g., postcards, letters, brochures, and table cards).
o    Execution of direct mail campaigns including mailing services.
•    Enrollment marketing and CRM support
o    Experience working with higher education CRMS (such as slate) to design, manage, and optimize student communications workflows.
o    Email and e-communications campaign development and deployment.
o    Data management, augmentation, and analysis of prospect and applicant lists to refine audience targeting.
•    Survey and market research campaigns
o    Design and execution of online surveys targeting prospective students, adult learners, parents, and admitted students.
o    Use of survey results to provide actionable insights that inform marketing strategies.
•    Name buys and prospect pool development
o    Purchase, management, and integration of prospective student names from reputable sources.
o    Data append services to enhance targeting, including parent and household contact information.
•    Additional support services
o    Consulting on enrollment strategies.
o    Assistance with workforce development marketing.
o    Creative campaign refreshes, a/b testing, and optimization.

- Contract Period/Term: 1 year
- Virtual Pre-Proposal Meeting Date: October 21, 2025
- Questions/Inquires Deadline: October 24, 2025