Strategic Communications Services

The Vendor is required to provide support a full range of strategic communications, marketing, design, digital, and engagement services.
- Individual consultants to apply for inclusion on the bench to provide services on an as-needed basis through future task orders.
- Provide to build a dynamic, flexible resource pool that reflects the agency’s commitment to creativity, cultural competence, and operational excellence.
- Shall include but not be limited to the following tasks:
•    Public and Media Relations
o    Media outreach and relationship management
o    Press release and op-ed writing
o    Executive visibility and profile building
o    Crisis communications and reputation management
o    Speechwriting and copywriting
•    Marketing and Brand Strategy
o    Brand development, positioning, and messaging
o    Campaign planning and implementation
o    Cross-channel marketing strategy and execution
•    Digital and Social Media Strategy
o    Platform-specific strategy development
o    Channel growth and audience engagement
o    Integration with web, newsletter, and content marketing efforts
•    Content Creation and Social Media Management
o    Evergreen content development
o    Real-time event coverage and posting
o    Social media scheduling and monitoring
•    Event Planning and Experiential Marketing
o    Event concepting and logistics support
o    Community and stakeholder engagement events
o    On-site coordination and vendor management
•    Community Relations
o    Cultivate partnerships
o    Stakeholder engagement and management
•    Graphic Design and Creative Services
o    Visual branding and identity systems
o    Collateral and promotional materials
o    Digital, print, and environmental design assets
o    Merchandise design and production
•    Photography, Video Production and Editing
o    Capture and create compelling video content
o    Still photography and editing
o    Audio production and editing
- Public Relations, Event Planning and Management
•    Plan, coordinate, promote and execute public events and experiences in support of agency real estate projects, special programs and philanthropic initiatives
•    Events, partnerships and PR strategy development
•    Events planning, management and execution, including virtual, experiential, immersive- forums, boot camps, press conferences, groundbreakings, etc.
•    Identify partnership or cross-promotional opportunities for campaigns and events with local agencies, non-profits and corporations
- Speechwriting and Copywriting 
•    Deliver polished written content aligned with agency tone and messaging
•    Draft speeches, remarks, op-eds, talking points, newsletters, and executive messaging
•    Provide editorial and copy support across platforms and project types
- Media Relations and Engagement 
•    Develop, nurture and leverage local and national media relationships to gain proactive, positive media placements for agency executives, projects and human interest stories.
•    Media relations strategy development (local and national)
•    Local and national media placement and bookings- speaking engagements, panels, interviews, awards, special features and leadership profiles
•    Speech writing, talking points development, media training and interview preparation for events and media stories, serving the CEO, COO and executive leadership team
•    Press release writing, publishing and media response coordination
•    Media analytics and reporting
- Marketing and Brand Strategy 
•    Develop and implement brand-aligned marketing strategies to elevate agency presence across channels
•    Conduct brand audits and deliver positioning recommendations
•    Create integrated marketing strategies for campaigns, programs and partnerships
•    Refine brand voice, identity, and visual standards across media
•    Provide guidance and strategy for internal and external branding efforts
•    Support the concepting and delivery of branded merchandise for agency 
•    Design and produce high-quality merchandise such as apparel, tote bags, pins, hats, doormats, etc.
•    Align all merchandise with agency brand guidelines and campaign goals
•    Provide recommendations for rollout strategies (e.g., influencer drops, employee swag, giveaways)
- Digital and Social Media Strategy 
•    Drive digital transformation through clear, scalable, and audience-driven strategies
•    Assess and define agency digital and social media strategy
•    Advise on platform optimization and growth across core social media channels
•    Align digital presence with broader communications goals
•    Develop engagement and community management strategies
- Community Relations Strategy 
•    The successful firm will work closely with the CEO, Chief of Staff and Senior Vice President of Communications, or authorized agency executive to provide strategic advice for various agency strategies supporting the development of partnerships with influential organizations and individuals
- Content Creation and Social Media Management 
•    Ensure consistent, engaging, and mission-aligned digital content across platforms
•    Develop and produce short-form video content
•    Draft, edit, and schedule evergreen and campaign-based social media content
•    Cover and post content live from events and activations
•    Maintain content calendars aligned with department-wide priorities
•    Collaborate with strategic consultants to refine voice and cadence across platforms
- Event Planning and Experiential Marketing 
•    Develop and implement events that promote agency mission, values, and visibility
•    Lead strategy, logistics, and creative concepting for agency events
•    Manage vendor coordination, run-of-show documentation, and activation support
•    Plan and support events ranging from community activations to industry convening
•    Provide on-site staffing and post-event follow-up coordination
- Graphic Design and Creative Services 
•    Develop brand-forward design assets and visual strategies to support agency storytelling
•    Provide creative direction and execution of digital and print collateral
•    Translate campaign messaging into strong, consistent visuals
•    Develop templates, toolkits, and reusable brand assets
•    Support visual identity for key reports, presentations, and agency-wide initiatives
- Photography, Video Production and Editing
•    Capture and produce compelling video content to enhance storytelling across agency platforms
•    Produce, shoot and deliver branded video content for campaigns, events and resident stories
•    Develop short-form content for social media, including reels, story-format content, and platform-native clips that align with agency tone and messaging
•    Provide on-location photography for events, portraits, property highlights, and resident stories
•    Deliver edited, publication-ready images in accordance with agency brand and file requirements
•    Produce branded audio assets and refine field recordings for clarity and impact
•    Support podcast development, voiceover recording, and audio storytelling initiatives
•    Deliver mixed and edited audio content suitable for digital channels
- Makeup and On-Camera Readiness Services 
•    Provide professional makeup and grooming support for photography, video, or public events
•    Ensure consistent, polished on-camera presence for agency talent
•    Respond quickly for time-sensitive production needs.

- Contract Period/Term: 2 years
- Pre-Proposal Conference Date: October 16, 2025
- Questions/Inquires Deadline: October 21, 2025