Public Outreach and Strategic Communications Services

The Vendor is required to provide to retain full-service and specialty communication firms with a broad range of strategic and tactical expertise to assist with the development and/or implementation of extensive multi-faceted communications initiatives.
- Staff, and other project stakeholders as appropriate, will help formulate integrated communication strategy and planning for a range of activities focused on stakeholder identification, effective messaging by stakeholder group, channel and distribution management, and tactical planning/timelines to help inform, educate or build trust with the public, communities, stakeholders, decision-makers, influencers and employees about agency many contributions to State and its leadership in the energy industry.
- Media Relations, Crisis Management and Issues Management
- Produce high-quality graphic materials, videos and other material including but not limited to materials for use in print and digital media, and at public meetings, briefings and press conferences, trade shows or other public events.
- Social media expertise, planning, metrics, emerging tech and changing trends
- Expertise in Digital Communications including website design, content, UX/UI as well as Intranets (SharePoint Online), Digital Signage, employee communication vehicles/channels and emerging digital tech opportunities for culture, engagement and employee understanding and engagement
- Assist in video production and editing, and photography.
- Strategy, planning and implementation of enterprise-wide employee communications, change communications and executive communications, with in-depth knowledge of employee engagement practices
- Creative Services/Development
•    Creative production of printed and digital materials and assets
•    Experiential design and production
•    Art Direction
•    Graphic Design
•    Motion Graphics and Specialty Capabilities
•    Copywriting: Write collateral for printed and digital assets
- Video creative development, editing, and production
•    Events & conferences (live, digital, hybrid)
•    Webinar and digital conference platform management and creative: please name the digital conference and meeting platforms where you have experience.
•    Design and produce conference-related assets
•    In-person conference development and management: develop and manage in-person conferences under the guidance of an agency leader. Provide preconference services such as list management, outreach, development of printed invitations, printed agendas, biographies and other print materials.
•    Day of conference coordination of speakers, check-in, and registration and hiring of local staff. Also support the conference with activities including development and setup of signage and environment, run of show production and management, staffing, tables and breakout rooms.
•    General event planning and event management, on-site or at locations across the state, of varying size and scope.
•    Hybrid event best practices, tools, management
- Enterprise Communications, Employee/Internal Communications, and Executive Communications
•    Narrative creation and messaging platforms
•    Speechwriting, blogs, creation of presentations
•    Executive messaging strategy, tactics and/or execution - internal & external
•    Employee communications strategy, tactics, program management
•    Editorial and channel management
•    Enterprise communications & change communication by program, project or business line
•    Stakeholder communication platform strategy and execution (mailchimp, poppulo, etc.)
•    Integrated communication planning, strategy and tactics by project, business unit or stakeholder needs
- Enterprise Public Relations/Media Relations
•    Media research and outreach, to include influencers, micro-influencers, print, digital, etc.
•    Media events; strategy, planning, wrap-ups
•    Crisis communications
•    Issues management 
- Social & Digital Media
•    Strategy, tactics, reporting and best practices
•    Website (SEO, UX/UI)
•    Intranet (SharePoint)
•    Digital signage
•    Social media & blogs
- Media Buys
•    Guidance, research and placement of media buys for media plans across digital platforms (LinkedIn, Facebook, Blog, Google, SEO, etc.). These buys may be targeted by audience, context/content, or location
- Photography & Videography Services
•    Ability to supply, source or hire photographers and/or video crews across all regions of the state. 
•    Must be an expert in all aspects of photo/video production for capturing media press events, b-roll and still photos of events, and other activities. 
•    For media events the video crew and/or still photographer would be required to capture a wide static shot of a podium/activity area and a tighter shot of podium remarks while also recording quality close-proximity audio. 
•    General b-roll of locations and activity may also be required. 
•    Video interviews may also be requested and would require a minimum of 3-point lighting and wireless lavalier audio. 
•    Aerial (drone) photo/video services may also be required. 
•    Drone video/photography may also be required. 
•    All drone pilots must be FAA part 107 license pic operators and utilize 4k prosumer-minimum drone (DJI MAVIC 3 or similar/better). 

- Contract Period/Term: 5 years