Local Marketing Support Agency Services

The vendor is required to provide local marketing support agency services for include:
1. Video production and video advertising, including short and long format videos:
•    Developing a video from pre-production through post-production
•    Pre- and post-production services
•    Script development, refinement, and music selection
•    Voiceover and automated dialogue replacement recording
•    Reuse or repurpose previously acquired assets
•    Creative direction of producers, actors and non-professional talent, to be contracted or employed by a contractor
•    Placement and distribution as directed
2. Photography services
•    Directing a photography shoot or shooting photography at events, meetings or any other
•    Creative direction
•    Editing photography as needed
3. Graphic design
•    Designing infographics and explainer handouts
•    Design and layout of reports
•    Designing a suite of marketing materials for a program, project or event
•    Printing and distribution as needed
•    Any other graphic design as a directive by department
4. Print advertising:
•    Manage copy and design development and refinements
5. Content creation for department digital channels which may include but is not limited to:
•    Social media series
•    Live social events coverage
•    Web page content describing a program, media releases and news articles for a website,
•    Copywriting for a report
•    Designing infographics to summarize a report
•    Copy and design development and refinements
6. Out-of-home (ooh) advertising (copy and design), including, but not limited to, traditional billboards, digital boards, and transit:
•    Creative design and development for ooh
•    Installation and removal as needed
7. Radio advertising, including script development:
•    Develop or take department script concepts and carry them from concept through production to final Delivery of up to 50 – 60 ads per year
8. Digital advertising and web:
•    Optimizing our current web content, including for SEO and usability purposes
•    Digital advertising, including, but not limited to, display, landing pages, email templates, socials and multimedia.

- Contract Period/Term: 3 years
- Questions/Inquires Deadline: October 17, 2025