Transit Marketing Services

The vendor is required to provide transit marketing initiative include:
•    Increasing brand awareness 
•    Attracting new riders 
•    Positioning DAX, d2a2, and QLINE as preferred transportation options for business travelers, employees, students, event attendees, and general transit riders.
- Marketing means developing and executing creative campaigns, promotions, and partnerships that attract, retain, and engage riders.
- The development of an interactive email marketing campaign and target marketing strategies across all media channels is required.
- Social media means the development of social media creative content and deployment of paid and organic postings on all authority social channels. 
- Digital social ad creation and utilization of social media posting tools to ensure proper timing and maximum market reach.
- Advertising means managing paid and earned opportunities including billboards, radio, television, digital, and print opportunities. 
- Creative advertising production and written copy are required.
- Sponsorship means developing sponsorship strategies and a plan for execution for ad revenue.
- Integrated marketing, communications, and advertising plan
•    Marketing: campaign concepts, outreach activities, promotional partnerships, and seasonal activations.
•    Communications: messaging framework, earned media opportunities, stakeholder outreach, and community relations. 
•    Advertising: media plan with recommended channels, ad buys, and creative concepts.
- Advertising
•    Media plan and buys (digital, print, tv, radio, and billboard), including collaboration with authority to determine percentage distribution of media activities by service. 
•    Development and execution of paid media campaigns 
•    Recommendations on ad placement and distribution across DAX, d2a2, and QLINE markets. 
•    Production of ad creative and materials that follow authority brand standards.
- Content creation and video production
•    Copywriting, graphic design, and storytelling assets that showcase transit riders, the benefits of each authority service, and the state transit provider community. 
•    Production of videos for route education, rider experience content, and fares. 
•    Regular updates to campaign content in coordination with authority staff and partners.
- Digital marketing
•    Execution of email marketing campaigns targeting existing riders and prospective audiences. 
•    Run targeted ads, design digital marketing campaigns, embed display videos, and link all accounts 
•    Ability to introduce the authority into new digital markets and expansion of brand across multiple platforms.
- Social media and influencer engagement
•    Identify and coordinate influencer-focused content to drive online and social media interactions. 
•    Work with established platform analytic tools
•    Stay current with trends and trending topics
•    Develop content strategy
- Special events
•    Strategic marketing concepts
•    Audience targeting through email, social media or influencer content
•    Crafting a message that resonates with non-transit users
•    Sustainability effects-pro environmental sentiment.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: October 24, 2025